Link And Grow Rich
Link And Grow Rich
What do you think is more valuable to own, the entire pie, or the company that makes the pies?
Too many of us today are focused on sales. We’re always trying to close the next potential customer and add them as quickly as we can to our list of hopefully growing clients. Too many of us think this is the best path to grow rich.
And we hear a lot these days about networking. Networking, we’re told, is the key to building our businesses. Meeting others and swapping business leads is indeed an efficient way of getting more business. And yes, networking really does work far better than cold calling.
But is there an even better way? If business networking is a step up from selling, what’s better than networking?
Establishing business links is one of the most powerful, yet overlooked tools for making your wallet grow fatter and gain weight every day.
At networking events, too many of us show up and look for the eggs instead of seeking out the chicken. Would you rather meet someone who would become a new client or someone who, because of his or her contacts, could introduce you to dozens of new clients?
This is building business links rather than seeking business itself.
So how do we do it?
First, building business links, like networking is about building relationships. But that’s where the similarities stop. It’s the questions you ask and who you look for that make all the difference.
Let’s say for example, that you’d like to add a lot of mortgage lenders to your client base. Would you rather try to meet them, one at a time, or instead meet a single realtor who may know dozens? The realtor is your business link.
Here’s the secret – First, decide which specific profession you want to meet in order to be linked.
Next, do your homework. Find out which professional business organizations they attend. Plan to be there.
At the event, meet as many people as possible by keeping your conversations to no more than three to five minutes each.
Always begin every conversation with a question! Here are the questions.
“What do you do?” Their answer will tell you if your standing next to a person you want to meet.
“How long have you been with your company?” A very important question because someone who answers “three weeks,” is probably not as well connected as someone who has been with his or her firm for five years is.
And most importantly, “What is your target market?” The answer to this critical question will tell you if they are looking for the same target market as you.
When you discover your link, hand them your card, ask for theirs and suggest a lunch date for next week. Then move on to the next person.
There’s an old saying in life that unless you’re the lead dog, the view never changes. Linking will not only change your view, but also get you to the head of the pack.
Link And Grow Rich - To learn more about this author, visit Riley Cardwell's Website.
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Which would you rather have, a piece of delicious pie, or the whole pie?
What do you think is more valuable to own, the entire pie, or the company that makes the pies?
Too many of us today are focused on sales. We’re always trying to close the next potential customer and add them as quickly as we can to our list of hopefully growing clients. Too many of us think this is the best path to grow rich.
And we hear a lot these days about networking. Networking, we’re told, is the key to building our businesses. Meeting others and swapping business leads is indeed an efficient way of getting more business. And yes, networking really does work far better than cold calling.
But is there an even better way? If business networking is a step up from selling, what’s better than networking?
Establishing business links is one of the most powerful, yet overlooked tools for making your wallet grow fatter and gain weight every day.
At networking events, too many of us show up and look for the eggs instead of seeking out the chicken. Would you rather meet someone who would become a new client or someone who, because of his or her contacts, could introduce you to dozens of new clients?
This is building business links rather than seeking business itself.
So how do we do it?
First, building business links, like networking is about building relationships. But that’s where the similarities stop. It’s the questions you ask and who you look for that make all the difference.
Let’s say for example, that you’d like to add a lot of mortgage lenders to your client base. Would you rather try to meet them, one at a time, or instead meet a single realtor who may know dozens? The realtor is your business link.
Here’s the secret – First, decide which specific profession you want to meet in order to be linked.
Next, do your homework. Find out which professional business organizations they attend. Plan to be there.
At the event, meet as many people as possible by keeping your conversations to no more than three to five minutes each.
Always begin every conversation with a question! Here are the questions.
“What do you do?” Their answer will tell you if your standing next to a person you want to meet.
“How long have you been with your company?” A very important question because someone who answers “three weeks,” is probably not as well connected as someone who has been with his or her firm for five years is.
And most importantly, “What is your target market?” The answer to this critical question will tell you if they are looking for the same target market as you.
When you discover your link, hand them your card, ask for theirs and suggest a lunch date for next week. Then move on to the next person.
There’s an old saying in life that unless you’re the lead dog, the view never changes. Linking will not only change your view, but also get you to the head of the pack.
Link And Grow Rich - To learn more about this author, visit Riley Cardwell's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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