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Link And Grow Rich

Written by: Riley Cardwell

Article Overview: What's better - to make a sale or find a source of many sales? The difference between a transactional lead and a relational lead is one of the most overlooked keys to becoming a champion salesperson. Find out what these links are and why they're so important.

Link And Grow Rich

Which would you rather have, a piece of delicious pie, or the whole pie?

What do you think is more valuable to own, the entire pie, or the company that makes the pies?

Too many of us today are focused on sales. We’re always trying to close the next potential customer and add them as quickly as we can to our list of hopefully growing clients. Too many of us think this is the best path to grow rich.

And we hear a lot these days about networking. Networking, we’re told, is the key to building our businesses. Meeting others and swapping business leads is indeed an efficient way of getting more business. And yes, networking really does work far better than cold calling.

But is there an even better way? If business networking is a step up from selling, what’s better than networking?

Establishing business links is one of the most powerful, yet overlooked tools for making your wallet grow fatter and gain weight every day.

At networking events, too many of us show up and look for the eggs instead of seeking out the chicken. Would you rather meet someone who would become a new client or someone who, because of his or her contacts, could introduce you to dozens of new clients?

This is building business links rather than seeking business itself.

So how do we do it?

First, building business links, like networking is about building relationships. But that’s where the similarities stop. It’s the questions you ask and who you look for that make all the difference.

Let’s say for example, that you’d like to add a lot of mortgage lenders to your client base. Would you rather try to meet them, one at a time, or instead meet a single realtor who may know dozens? The realtor is your business link.

Here’s the secret – First, decide which specific profession you want to meet in order to be linked.

Next, do your homework. Find out which professional business organizations they attend. Plan to be there.

At the event, meet as many people as possible by keeping your conversations to no more than three to five minutes each.

Always begin every conversation with a question! Here are the questions.

“What do you do?” Their answer will tell you if your standing next to a person you want to meet.

“How long have you been with your company?” A very important question because someone who answers “three weeks,” is probably not as well connected as someone who has been with his or her firm for five years is.

And most importantly, “What is your target market?” The answer to this critical question will tell you if they are looking for the same target market as you.

When you discover your link, hand them your card, ask for theirs and suggest a lunch date for next week. Then move on to the next person.

There’s an old saying in life that unless you’re the lead dog, the view never changes. Linking will not only change your view, but also get you to the head of the pack.

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Related Forum Posts
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: My 3 best business books - It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.
Think and Grow Rich - Hi Moira, What a great post! I completely agree with it and it really is too easy to underestimate those 3 points but once we learn to use them the sky is the limit. I am currently reading Think and Grow Rich by Napolean Hill. Have you read that book?
Re: 2010 - Big goals or scaled back? - I'm not in his league but I'm with Trent on this one. I have just pulled Think And Grow Rich off my shelf for this quotation: ** [i:3najfws9]The "depression" was a blessing in disguise. It reduced the whole world to a new starting point that gives every one a new opportunity. [/i:3najfws9]
Re: How To Be Rich - [quote="TheRainmaker":tst8wsa8]Sounds great. What exactly have you found to be eye opening??[/quote:tst8wsa8] The first eye opener was measuring wealth by your total assets 1 Million - 2 Million Pounds The Comfortable Poor 2 Million - 5 Million Pounds The Comfortably Off 5 Million - 15 Million Pounds The Comfortably wealthy 15 Million - 40 Million Pounds The Lesser Rich 40 Million - 75 Million Pounds The Comfortably Rich 75 Million - 100 Million Pounds The Rich 100 Million - 200 Million Pounds The Seriously Rich 200 Million - 400 Million Pounds The Truly Rich 400 Million - 999 Million Pounds The Filthy Rich Over 999 Million Pounds The Super Rich


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