Marketing Big Results With Small $$$
Marketing Big Results With Small $$$
Actually, successful marketing is widely misunderstood. One of the biggest misconceptions is that it takes a lot of money to make it happen.
So what are the great marketing principles that can be implemented for little or no money?
The first, and most important principle to understand is this – marketing is not just a department within your company – it is your entire business. This means that everything you do should be seen as a marketing move.
It also means that everyone in your company is a salesperson for the image of your business. Everything, from how you sound when you answer your phone, to how you look is marketing your business.
Smart business people know this. They know that the janitor is as much a member of their marketing team as anyone else because he is as responsible for how the company looks as is the person who designs the company stationary.
Next, when planning your marketing, don’t just think of your business, think of your skills. There’s a huge difference between the two.
What are you really good at doing? Stop looking at your business description or formal resume titles and think about what you’re good at doing again and again.
Southwest Airlines, like every other airline, is adept at flying people from one place to another. But what they’re really good at is delivering people on time to their destinations and making sure everyone has fun in the process.
One of the biggest mistakes made is a misconception of what a company is really selling.
Ask that question, and the answer you most likely will get will be the description of the product or service of the business. Yet, what we are really selling is not that at all.
What we are selling is a relationship. People buy from other people.
Therefore, people have to want to do business with you the individual or they will go to your competitor.
Satisfying the person, versus the client means really listening to them. It means how to adapt and fit your product or service to them – and not the other way around.
Remember when businesses spoke of their “customers” rather than “consumers?” If you’re thinking, “that was a long time ago,” you’re right.
Many businesses now see their customers as depersonalized consuming machines rather than human being. Worse, more and more businesses believe that sheer technical competence will ensure their success.
Those things that make a person or business popular in the first place are those that will naturally act as powerful marketing tools to create the edge and set you apart from your competition.
Marketing really is a popularity contest that is vital to win.
Finally, be professional, but most of all be personable and likeable.
When people buy you, they’re buying your personality. Credentials, reputation and industry stature are all important to be sure. But if “the chemistry isn’t there,” neither will the purchase.
Remember, good marketing is about relationships and feelings. In bad ones, the feelings are bad. But in good ones, the feelings mean $$.
Marketing Big Results With Small $$$ - To learn more about this author, visit Riley Cardwell's Website.
Like this article? Share it with your friends
How many times have you wished you had a lot of money to spend on marketing your business or skills just like the big companies? Wouldn’t having thousands or even millions of dollars to spend on advertising and marketing seem like a great idea?
Actually, successful marketing is widely misunderstood. One of the biggest misconceptions is that it takes a lot of money to make it happen.
So what are the great marketing principles that can be implemented for little or no money?
The first, and most important principle to understand is this – marketing is not just a department within your company – it is your entire business. This means that everything you do should be seen as a marketing move.
It also means that everyone in your company is a salesperson for the image of your business. Everything, from how you sound when you answer your phone, to how you look is marketing your business.
Smart business people know this. They know that the janitor is as much a member of their marketing team as anyone else because he is as responsible for how the company looks as is the person who designs the company stationary.
Next, when planning your marketing, don’t just think of your business, think of your skills. There’s a huge difference between the two.
What are you really good at doing? Stop looking at your business description or formal resume titles and think about what you’re good at doing again and again.
Southwest Airlines, like every other airline, is adept at flying people from one place to another. But what they’re really good at is delivering people on time to their destinations and making sure everyone has fun in the process.
One of the biggest mistakes made is a misconception of what a company is really selling.
Ask that question, and the answer you most likely will get will be the description of the product or service of the business. Yet, what we are really selling is not that at all.
What we are selling is a relationship. People buy from other people.
Therefore, people have to want to do business with you the individual or they will go to your competitor.
Satisfying the person, versus the client means really listening to them. It means how to adapt and fit your product or service to them – and not the other way around.
Remember when businesses spoke of their “customers” rather than “consumers?” If you’re thinking, “that was a long time ago,” you’re right.
Many businesses now see their customers as depersonalized consuming machines rather than human being. Worse, more and more businesses believe that sheer technical competence will ensure their success.
Those things that make a person or business popular in the first place are those that will naturally act as powerful marketing tools to create the edge and set you apart from your competition.
Marketing really is a popularity contest that is vital to win.
Finally, be professional, but most of all be personable and likeable.
When people buy you, they’re buying your personality. Credentials, reputation and industry stature are all important to be sure. But if “the chemistry isn’t there,” neither will the purchase.
Remember, good marketing is about relationships and feelings. In bad ones, the feelings are bad. But in good ones, the feelings mean $$.
Marketing Big Results With Small $$$ - To learn more about this author, visit Riley Cardwell's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Riley's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 9 Questions From New Marketers Networking Online Professional Networking Business Coaching Venture Capital Guide |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
Fortune Hunters
CBC Entrepreneur TV | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
