Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Marketing Big Results With Small $$$

Written by: Riley Cardwell

Article Overview: Do you really need deep pockets to effectively market your business or skills? Find out what every business person who started small knows to make it big.

Free Download - Why Choose You By Riley Cardwell
Name: Email:

Marketing Big Results With Small $$$

How many times have you wished you had a lot of money to spend on marketing your business or skills just like the big companies? Wouldn’t having thousands or even millions of dollars to spend on advertising and marketing seem like a great idea?

Actually, successful marketing is widely misunderstood. One of the biggest misconceptions is that it takes a lot of money to make it happen.

So what are the great marketing principles that can be implemented for little or no money?

The first, and most important principle to understand is this – marketing is not just a department within your company – it is your entire business. This means that everything you do should be seen as a marketing move.

It also means that everyone in your company is a salesperson for the image of your business. Everything, from how you sound when you answer your phone, to how you look is marketing your business.

Smart business people know this. They know that the janitor is as much a member of their marketing team as anyone else because he is as responsible for how the company looks as is the person who designs the company stationary.

Next, when planning your marketing, don’t just think of your business, think of your skills. There’s a huge difference between the two.

What are you really good at doing? Stop looking at your business description or formal resume titles and think about what you’re good at doing again and again.

Southwest Airlines, like every other airline, is adept at flying people from one place to another. But what they’re really good at is delivering people on time to their destinations and making sure everyone has fun in the process.

One of the biggest mistakes made is a misconception of what a company is really selling.

Ask that question, and the answer you most likely will get will be the description of the product or service of the business. Yet, what we are really selling is not that at all.

What we are selling is a relationship. People buy from other people.

Therefore, people have to want to do business with you the individual or they will go to your competitor.

Satisfying the person, versus the client means really listening to them. It means how to adapt and fit your product or service to them – and not the other way around.

Remember when businesses spoke of their “customers” rather than “consumers?” If you’re thinking, “that was a long time ago,” you’re right.

Many businesses now see their customers as depersonalized consuming machines rather than human being. Worse, more and more businesses believe that sheer technical competence will ensure their success.

Those things that make a person or business popular in the first place are those that will naturally act as powerful marketing tools to create the edge and set you apart from your competition.

Marketing really is a popularity contest that is vital to win.

Finally, be professional, but most of all be personable and likeable.

When people buy you, they’re buying your personality. Credentials, reputation and industry stature are all important to be sure. But if “the chemistry isn’t there,” neither will the purchase.

Remember, good marketing is about relationships and feelings. In bad ones, the feelings are bad. But in good ones, the feelings mean $$.

Related Articles
  Make A Fortune Starting With A Small Budget In Multi Level Marketing Opportunities! ~REVEALED
  W is for Why is my marketing not working?
  MLM Businesses: How To Get What You Want In Any MLM Business
  Does Marketing Work?
  Secrets of Internet Marketing Millionaires! ~WHAT 97% OF MARKETERS DON'T DO

Home > Business-Coach > Riley Cardwell > Marketing Big Results With Small $$$
Article Tags:

About the Author: Riley Cardwell
RSS for Riley's articles - Visit Riley's website

Riley Cardwell works with individuals as well as large and small businesses to help them identify the keys to rapid success. With almost 30 years' experience as a professional broadcaster, motivator, author, television host and business success coach, Riley's passion is helping people discover and use their hidden talents to achieve their goals. He can be reached at (619)515-4884.

Click here to visit Riley's website
Dashed Line

More from Riley Cardwell
Five Steps To A Powerful Presentation
Personality Traits Of Effective Leaders Part Two
Personality Traits Of Effective Leaders Part One
Link And Grow Rich
Why Choose You


Related Forum Posts
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
New Small Business Topic New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What I Really Want Is...

The Pure FUN of Learning & Using NLP

Do You Pretend To Listen To People?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.