Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Why Choose You

Why Choose You

Ever wonder why people buy what they buy?

Why people make the choices in life they do – opting for one person, business or product over another?

Most of us assume that others use logic in making their decisions. But do they really?

Let’s take a look at some very real ways people decide to choose – ways that may surprise you - to learn that both reason and logic are left out of the equation most of the time.

Think of the last time you walked into an event where there were a lot of people that you didn’t know.

What did you do right away? Go to all of the strangers and start introducing yourself? Probably not. If you’re like most, you went directly to the few people in the room you did know and stayed with them. Some people won’t even go to an event unless they have a familiar person to accompany them.

Familiarity is one of the most powerful yearnings human being have. Most people feel far more comfortable in places they do know than in places they don’t. The same goes for products and services.

Big marketers know this rule well. Why do we see and hear a brand name everywhere – on public buses, billboards, TV, radio? To build familiarity.

The more familiar a name or brand, the more ready people are to buy it – even if they know it’s not the very best out there! Make sure people know who you are. The more familiar you are, the more likely they will choose you.


So what if you aren’t as familiar as the “big boys?” What do you do?

Your potential client is reluctant. Fear and hesitation enter the picture. Instead of increasing your attempts to sell, focus on taking the fear out.

How? Asking for only a piece of their business to start enables you to show your stuff. And by all means, be real. People know that small companies and individuals are more flexible, willing to go the extra mile and customize solutions, far more than big companies will.

This is the time to admit your weaknesses rather than trying to hide them in order to appear as appealing as your competition. Tell people you’re small but highly flexible. People love honesty. Honesty wins. Be honest.

How many Rolls Royce automobiles versus Fords do we see on the road? Is it because people really can’t afford them?

Actually, today, more people than ever can. The reason mid-range vehicles are always top-sellers is because people most of the time buy “good enough.” Rarely do people hold out for the very best.

Why? Don’t people always want the best in life? Not really.

People associate the same thing with the very best as with the worst – too many risks. (“If I did own a Rolls Royce, I could never drive it for fear I’d get into an accident.)

Stop trying to be the best. Be good enough. Position yourself as good enough and you’ll minimize the risks and stay in people’s comfort zones.

Ever notice how some think the way to win is to always be first? Want to be remembered? Be last.

The rule of last impressions is a powerful one. Be the last person a potential client sees and they will remember why they chose you.





Why Choose You - To learn more about this author, visit Riley Cardwell's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Riley Cardwell
(Visit Riley's Website) Riley Cardwell works with individuals as well as large and small businesses to help them identify the keys to rapid success. With almost 30 years' experience as a professional broadcaster, motivator, author, television host and business success coach, Riley's passion is helping people discover and use their hidden talents to achieve their goals. He can be reached at (619)515-4884.

Riley Cardwell is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Riley Cardwell's

Complete
List Of
Business-Coach
Articles

Name
Email
If you enjoyed this article, get Riley Cardwell's Complete List of Business-Coach Articles For FREE!

More Riley Cardwell
Selling Desire
Does It Really Take Money To Make Money
Secrets To Building Community Relationships
Publicity Or Advertising
Are You A Born Salesperson
Link And Grow Rich
Personality Traits Of Effective Leaders Part Two
How Bad Is Your Service
Rules Of Life
Personality Traits Of Effective Leaders Part One
Free Downloads


 
 
 


Evan Elite Authors
John Brennan  
Staging Diva  
Dave Kurlan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Create A Mission Statement Icon Create A Mission Statement
Ezine Choices Icon Ezine Choices
Why Banks Say No eguide Icon Why Banks Say No eguide
Speed Business Networking Icon Speed Business Networking
The $1000 Show Icon The $1000 Show
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Marketing Blogs
Top 50 Marketing Blogs
Top Marketing Blogs of 2010
 
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Fatoumata Diarra II Segou, Mali,
SEO For Africa

If I Were A Startup...
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
John Zarei and Shaan Parekh , $516k to $1.5 Mil in 2 years
John Zarei and Shaan Parekh
$516k to $1.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Walt Disney, Walt Disney
Walt Disney
Walt Disney
Simon Cowell, American Idol
Simon Cowell
American Idol
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How To Loose Home Party Sales And Alienate Your Customers
By Patricia Makhulo
     Jewelry Home Party Business Home Party Marketing Experts Secrets EXPOSED
By Patricia Makhulo
     Personal Finance Articles: How Changing Your Mind About Your Personal Finance WILL Change The State Of Your Wallet
By Patricia Makhulo

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information