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Guest post by: Donna Messer Become an Author

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Just Fishing…… Like Fishing, Business is all about the 4 R’s!
“The Right Equipment, Right Place, Right Time, Right People!”

By: Donna Messer

Fishing – think about what you need to do in order to catch fish!
First you have to decide on all the equipment you need. Then you have to decide where you are going to go to catch fish. Next you have to think about using a boat, fishing off a dock, or in a stream, using waders. There are fish everywhere, how can you determine where the ones you want are going to be?

You get to the spot you’ve chosen, you bait your hook using a favourite lure. You cast, you wind it in…………you cast again and suddenly there’s a nibble, the rod dips, and you know you’ve hooked something. You reel it in and it’s a Sun Fish! It’s too small, you can’t keep it, no one wants to eat it – it’s cute, the kids love to catch them, but for you…………it’s too small and not the kind of fish you are looking for. You take the fish off the hook and let it go, sending it back to bring their big brothers and sisters to the area. The hook is lodged in the throat, you have to work on it, you’re careful, you don’t want to lose that lure! That lure cost you a pretty penny and it’s always been a favourite. You’ve caught a lot of good sized fish using this one. You work the hook free, and you throw the little guy back.

You re-bait your hook and you begin again……………….for the next couple of hours every few minutes you get a bite and you reel in………..another Sun Fish! You don’t want Sun Fish! What can you do? Can you move to a different spot, use a different lure? What’s wrong – how come you keep catching the same fish over and over again?

You think about it – fishing is not much of a science, it’s a skill that anyone can learn. Once learned, you should be able to go after the kind of fish you want and catch them! Perhaps you need to identify the size of fish you want, do some research to find out where those fish are – in deeper water, around the shore, hiding in the rocks? You know that they are close, you’ve heard about them from other fishermen. Maybe you should look at the type of rod you’re using, or maybe you need to change lures or use natural bait on a plain old hook.

You ponder for awhile and you decide that it makes sense to get into shore and go and ask some of the locals for their insight – where are the fish, what should you use to catch them and is there any advice that they would like to share with you?

The locals love sharing, each has a bigger and better fish story than the last one you asked! But you keep hearing that the big ones are all in same major area of the lake, and that they are being caught on natural bait not that lure you love so much!

You reassess your findings and decide to put aside your own gut feelings and listen to the locals – they’re experts, they’ve been fishing these waters for years. You pick up some worms, you fill your tank with gas and you head the boat out to the spot where the big guys are supposed to be!

You throw out the anchor, cast and let the current move the bait through the water. Suddenly, there’s a tug on your line, the rod dips and you know you’ve caught something big! You reel it in, the line plays out, there’s a fight between you and whatever is on the end of that line. You play it for awhile – and then it’s yours – that big one you’ve heard about – the one that always gets away!

Now you’ve got him – what are you going to do with him? Take a picture, to prove you caught him? Put him on tonight’s menu? Stuff him, and place him over the mantel in your den so that you can always remember today, whenever you doubt your ability to catch a big one?

Fishing, and learning how to catch a big one, is quite an analogy isn’t it? Think about what fishing can teach us. Anyone can go fishing – but in order to catch what you really want. You have to buy the right equipment, be in the right place, at the right time, and ask the right people for a little advice, based on their own experiences.

4 R’s? Sounds like it! Right Equipment, Right Place, Right Time, Right People!

It’s really very simple, when you think about it – no matter what you set out to do, you need to know that you have the right equipment to do the job. You need to be in the right place, you can’t sell what isn’t needed. You have to be timely, the product or service that you have chosen to market, has got to fill a need, now! And you have to know the right people, those who have the experience and resources that they are willing to share with you.

Perhaps it’s time to get an expert to take you fishing, to help you find the right equipment, and determine just where the right place might be for you. You might need help you with your timing, perhaps even a little research that will help you decide if that product or service is needed and finally you need to know the right people.

Message: Give a man a fish and he eats for a day, teach him to fish, and he has food for a lifetime.

Donna Messer is an author, speaker and trainer. ConnectUs is the company that designs the training programs she delivers. If you want to learn to fish, call Donna at 905-337-9578 or visit the website www.connectuscanada.com

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