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The three pillars of a good brand are authenticity, consistency, and clarity

Guest post by: Donna Messer

Article Overview: Think about branding yourself, and use the right tools to get your name out there!

The three pillars of a good brand are authenticity, consistency, and clarity

The three pillars of a good brand are authenticity, consistency, and clarity

Today, branding is essential when it comes to career planning, recruiting, retention and creation. The market place is crowded and the labour market is more competitive than ever, you need to stand out!

To make your mark and rise above the noise, have a clear idea of what you're all about and what you have to offer (and to whom). Be able to articulate what makes you different. What do you have to offer that you are able to demonstrate as different, better or unique? Dig deep inside yourself and find those characteristics and strengths. Once you have your branding message down, clear and concise, take the opportunity to tell your little piece of the world what you're all about and how you can help them with your product, service or system.

If you need help, there are plenty of experts out there to help you not only build your brand, but to use social media.

I am a strong advocate of learning to use a systematic process that can produce measurable results. Using a networking process I've developed over time, anyone can discover the importance of sharing contacts that will refresh, build, and leverage the network you already have. A well branded individual can build the rapport needed to make an impact on the decision makers.

Discover the facts on how people view you and your company when it comes to social media. Get hands-on solid understanding from experts on Twitter, Blogging, LinkedIn, Facebook, Google Alerts and Tagging when it comes to building your credibility and your brand. If you're mind boggled on branding and social media and you want a little help - send me an email - I'm happy to introduce you to some of my colleagues that are THE experts.

Remember, the three pillars of a good brand are authenticity, consistency, and clarity - and that brand needs to visible!

When you're looking for that perfect opportunity - you need to differentiate yourself from the crowd! It's all about creating your brand and becoming more visible.

This is the age of technology and if you want to stand out, you need to be visible, not just face to face but on-line as well. Social media and all it represents is something you need to know about.

What makes you different from all those other people who are looking for similar opportunities? It's branding and how you create your image.

The three pillars of a good brand are authenticity, consistency, and clarity. Using these pillars works for your brand when it comes to finding that next perfect opportunity - whether it's in on line in direct sales, as an MLM or in a franchise. People need to khow you are authentic and accountable. Use examples that prove consistency and reliability. Be transparent when it comes to showcasing your strengths and talents.

I encourage everyone to join LinkedIn, to Blog to learn more about Twitter and to understand social media and how to raise awareness and generate interest in not only who you are, but what you represent. Remember YOU are the brand.

If you have a blog, don't feel that you have to constantly write about yourself. A blog doesn't have to be about YOU it can be about your area of interest with quotes from experts. Use Google Alerts to maximize content and get the experts to show you how to use tagging to maximize your visibility.

In order to stand out from the crowd, you need a "You Inc" attitude. Think of yourself as the CEO of your own personal services company. Make a list of what you stand for personally and professionally.

Become THE "expert". Don't just be competent; the world is full of unemployed competent people. Do something that no one else does. Choose a franchise, a direct sale company or an MLM that speaks to you and your passion.

You are a Brand that Shouts Distinction, Commitment, and Passion!

If you think of yourself as a brand, then everything you do reflects and affects the sale of "You Inc."

Ways to Stand Out:

• Be optimistic and energetic
• Wear bright colours
• Work hard - project a WOW factor
• Network - find your common ground
• Be assertive and ambitious
• Be an expert in your field

Questions to ask yourself:

• Does my image speak positively for me?
• Are my current actions consistent with my brand?
• What separates me from the masses?

Things to do:

• Surround yourself with successful people
• Learn new skills to improve your brand. Update your resume regularly
• Create a sell sheet for yourself
• Have a daily To-Do List with you at all times
• Join Toastmasters
• Accept small assignments so that you can show off your abilities

Today, branding is essential when it comes to career planning, recruiting, retention and creation. The market place is crowded and the labour market is more competitive than ever, you need to stand out!

To make your mark and rise above the noise, have a clear idea of what you're all about and what you have to offer (and to whom). Be able to articulate what makes you different. What do you have to offer that you are able to demonstrate as different, better or unique? Dig deep inside yourself and find those characteristics and strengths. Once you have your branding message down, clear and concise, take the opportunity to tell your little piece of the world what you're all about and how you can help them with your product, service or system.

If you need help, there are plenty of experts out there to help you not only build your brand, but to use social media.

I am a strong advocate of learning to use a systematic process that can produce measurable results. Using a networking process I've developed over time, anyone can discover the importance of sharing contacts that will refresh, build, and leverage the network you already have. A well branded individual can build the rapport needed to make an impact on the decision makers.

Discover the facts on how people view you and your company when it comes to social media. Get hands-on solid understanding from experts on Twitter, Blogging, LinkedIn, Facebook, Google Alerts and Tagging when it comes to building your credibility and your brand. If you're mind boggled on branding and social media and you want a little help - send me an email - I'm happy to introduce you to some of my colleagues that are THE experts.

Remember, the three pillars of a good brand are authenticity, consistency, and clarity - and that brand needs to visible!

Related Articles
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  Lean Marketing House - the Pillars
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  THE SIX PILLARS OF SELF DISCOVERY
  The Pillars of Success
  Social Networking and Success
  RIPKEN BELONGS IN BRANDING HALL OF FAME
  Adopting the Social Media Mindset for True Online Success
  14 Pillars to Business-Building Breakthroughs
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  Authenticity, Personal Branding and Success
  Social Media Principle 6 – Be Open and Be Human
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  What Do You Stand For? What is Your Brand?
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  Being authentic: How can you be who you really are?
  Your Brand is More than a Logo or a Tagline

Article Tags: authenticity, branding yourself, clarity, consistency, right tools



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