Tweet

Women Are Embracing Franchising

Guest post by: Donna Messer

Article Overview: There has been a 50 percent increase in the number of self emplooyed women in Canada with up to one million women in Canada owning a small business.

Women Are Embracing Franchising



WOMEN ARE

EMBRACING FRANCHISING

- They're Lifestylers, Seniorpreneurs, and Sole Proprietors

C

O

A

C

H

I

N

G

Statis tics sho w tha t in the pas t 15 years, there has been

a 50 percent increase in the number of self-employed

women in Canada, with one million Canadian women

owning a small business by 2010. Currently there are

over 800,000 women business owners in Canada with

the number of women-owned businesses growing 60

percent faster than those run by men.

The report suggests that 60 percent of self-employed women are «lifestylers»

- business owners who chose self-employment specifically to balance the demands

of work and family. 70 percent of Canadian businesswomen are married and

nearly a third have children under the age of 12.

Surprisingly, the fastest growing group of businesswomen is those over 55, with

an annual growth rate of over 4 percent, double that of self-employed men in

the same age group. The CIBC calls this group "seniorpreneurs" and they are

a key driver of small business growth.

Statistics show that most women in business have a one-person operation.

Women "sole proprietors" are the fastest growing segment of the Canadian

small business landscape.

The good news is that the growth in women-owned businesses is more likely

to be because of choice than poor economic circumstances.

With information like this, it stands to reason that there be more support

for women business owners in Canada, through professional associations,

organizations and trade unions.

According to Iain Murphy in his book The Franchising Handbook:

The Complete Guide to Choosing a Franchise, women are in some

ways better suited to franchising and make a more attractive group as

potential franchisees.

There are a number of interesting characteristics that make women

successful in franchising.

Franchising can offer women who are ambitious the opportunity to

go into business and to be potentially successful and profitable on a

personal and professional level.

Advantages of running your own franchise

This all adds up to one conclusion, franchising offers a tremendous opportunity

for ambitious women who are Lifestylers, Seniorpreneurs, and Sole Proprietors

to start their own business.

Just as women's characteristics are suited to franchising, franchising

is suited to the needs and demands of women. Women and franchising

make a winning combination!

Current Demographics for Women Business

Owners and Entrepreneurs

Statistics quoted are from the CIBC report «Women

Entrepreneurs: Leading the Charge».

Women are good at organizing, at coordinating activities

and people efficiently.

Women enjoy working towards a common goal.

Women are good at networking.

You get to be your

own boss, and

take control

of your own

life.Women

ranchisees

are more

successful

because

they enjoy

the work life

balance franchising

can offer.

• With 20% of small

businesses failing in the first year of business,

the concept of franchising offers

assurance for women, interested in

minimizing business start-up risks.

After a career break or pregnancy,

women often feel a lack of confidence

in returning to the workplace.

Franchising gives women the

opportunity to rebuild their skills and

knowledge in a supportive and successful

environment.

They are highly educated. One in four self-employed women have a

university education.

The current average age for Canadian businesswomen is 41. This is

increasing as the population ages.

Women are more likely to be in a professional occupation. This includes

natural and applied sciences, business and finance-related occupations,

and technical and professional occupations in the health sector.

Women are more likely to be a member of a trade association. Almost

40 percent of women sole proprietors are now union members - twice

the rate of men.

Women business owners are less likely to be immigrants. Only one in

five self-employed women are not born in Canada.

The provinces showing the highest growth for new self-employment

business development for women are British .Columbia, Alberta

and Ontario.

Related Articles
  Franchise Businesses Appeal to Women Entrepreneurs
  Women in franchising
  The Top 7 reasons why Franchising is Better than a Brand New Business
  Franchise Business: Right Time For Career Change?
  I Want to Take My Business to the Next Level
  Newsworthy Trends in Franchising
  Why Franchising Needs Women
  Are Men Smarter Than Women
  What is franchising? My personal definition!
  Franchising Is a Better Path to Success than Opening a StandAlone Business
  Fearing Franchise Losses
  Franchising Overview
  Franchising vs. Licensing
  Franchising can change the world
  THE FEMALE ASPECT
  FRANCHISING PERSPECTIVE
  Successful Franchisee Traits
  Are MLM Companies For Women Only?
  Financing Your Franchise Business
  ARE FRANCHISES CHANGING WITH THE TIMES?

Article Tags: canada, franchising, one million, self employed, small business, women, women in businessbusiness women



Related Forum Posts
Re: Top 50 Lists - Hi Evan, How about "Top 50": -Inventor Blogs To Watch -Franchising Blogs To Watch -Business Book Review Blogs -Women Entrepreneur Blogs -Young Entrepreneur Blogs
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Fighting the Saw-Tooth Affect

International Employment Background Checks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.