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Donna Messer Articles

Written by: Donna Messer

The three pillars of a good brand are authenticity, consistency, and clarity - Click To Read Article
Think about branding yourself, and use the right tools to get your name out there!

Networking Impact on Franchise Businesses - Click To Read Article
It’s not the quantity of business cards you collect; it’s the quality of the relationship you build. In today’s economy, many of us are scurrying around trying to find that next opportunity – whether it’s a career change, becoming an entrepreneur or looking at a franchise, we are all using our networking skills to find what it is we seek.

Women Are Embracing Franchising - Click To Read Article
There has been a 50 percent increase in the number of self emplooyed women in Canada with up to one million women in Canada owning a small business.

Just Fishing…… Like Fishing, Business is all about the 4 R’s! - Click To Read Article
Fishing, and learning how to catch a big one, is quite an analogy isn’t it? Think about what fishing can teach us. Anyone can go fishing – but in order to catch what you really want. You have to buy the right equipment, be in the right place, at the right time, and ask the right people for a little advice, based on their own experiences. 4 R’s? Right Equipment, Right Place, Right Time, Right People!

The Power of Leverage - Click To Read Article
According to Archimedes, all you need is a lever long enough and a place to stand and you can move the world. Well, the more I think about what he says, the more I agree with him. Effective networking is all about using leverage. It’s whom you know, and whom they know and how you use them, that will get whatever it is you need, achieved. It is by using the leverage on that one side truly weighted, that you can lift an incredible load without any struggle. Ethical leverage works in networking, providing that you use your contacts and resources wisely to accomplish what could be deemed impossible.

Welcome to the World of Small Business - Click To Read Article
The phone was ringing off the wall, there was someone banging on the front door, there was an invoice on my desk that was over 60 days and my partner has just exercised the shot gun clause in our partnership agreement. Welcome to the world of small business!

Mirror Mirror on the Wall……. - Click To Read Article
We all read Snow White as children and we know that in the book, her ugly stepmother asks the mirror the question, “Who is the fairest one of all?” Was it insecurity that made her ask that question? Was it because she couldn’t believe what she saw, that she needed an outside opinion to feel validated? Have you ever stopped to think about how many of us have to ask what others see in our mirror?

Always Have a Winning Hand! - Click To Read Article
Think about a deck of cards when it comes to networking. Using the analogy of a full deck it is easy to recognize that there are plenty of ways to win. Effective networking is much easier when you play by a recognized set of rules. One of the most important rules of any game is that you have to use a little strategy. You don’t just show up, and expect to win. You need to think about the kind of cards you have to play, and what you really want to accomplish at the event. As a networking expert, I know the value of playing my cards in sequence. I also know that sometimes I have to play off, in order to stay in the game. Winning often isn’t about the cards I hold in my hand, rather how they fit with the cards others hold.





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