---

Guest post by: Jane Francis Become an Author

Tweet

---

---

There are many reasons people don’t charge what they are worth—for some it is a lack of self belief and confidence. Sometimes the cause is ignorance, they simply don’t know their true value or they undervalue what they do. For others it’s a misguided sense of loyalty to their customer, or a sense of social justice where they feel the need to subsidize their customers at their own expense. People pleasers find it particularly difficult unless they have the sales skills to communicate their true value to the buyer.

If you are not already charging what you are worth—ask yourself why aren’t you? Where’s the fear and what’s the pay off? What do you have to gain by charging less than you are worth?

Here are 7 tips to help you charge what you are worth:

1. Believe in yourself; if you don’t, your customer certainly won’t.

2. Invest in yourself so you really are worth it.

3. Remember, price is a number. Don’t get emotional, remain detached.

4. Check your product and service against your competitors to be sure you are providing real value.

5. Get a coach or someone to evaluate your sales technique.

6. Practice, practice, practice talking about money and price until you are comfortable with it.

7. Sell value, not price.

Related Articles

  The Secrets of Value Pricing
  Put Your Prices Up
  Why Do I Charge So Much? Because I Can.
  What is a reasonable cost model for providing a 3PL warehouse management service (Survey Result 1)
  You’re In Charge of Your Career
  Poor Credit But Still Need Business Finance? Are You a Homeowner? Consider a Charge Deal
  The associated document fees related to a standard UK finance agreement
  Pricing Predicament
  Bookkeeping Tips on Tips
  Getting Clear About Money and Pricing - Overcome Self Doubt: Tips to Market and Price Your Services
  4 Travel tips for Business Owners-stop worrying!
  Charge what you are worth
  Small Business Tip: Your Self Esteem Determines Your Profits
  How to Finesse the Money Conversation
  Learning a New OS
  Do Not Undervalue Yourself
  Are your prices working for you?
  What Exactly Are You Selling?
  Should you fire the voice mail guy?
  Home staging fee setting tips

Related Forum Posts

How To Valuate A Franchise
What to charge
No lawyers!
Proper pricing & profit margins
Social Media Marketing Costs?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Help, My House is On Fire!

Why is a company culture so important

Wonder Woman Wannabe?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.