There are many reasons people don’t charge what they are worth—for some it is a lack of self belief and confidence. Sometimes the cause is ignorance, they simply don’t know their true value or they undervalue what they do. For others it’s a misguided sense of loyalty to their customer, or a sense of social justice where they feel the need to subsidize their customers at their own expense. People pleasers find it particularly difficult unless they have the sales skills to communicate their true value to the buyer.
If you are not already charging what you are worth—ask yourself why aren’t you? Where’s the fear and what’s the pay off? What do you have to gain by charging less than you are worth?
Here are 7 tips to help you charge what you are worth:
1. Believe in yourself; if you don’t, your customer certainly won’t.
2. Invest in yourself so you really are worth it.
3. Remember, price is a number. Don’t get emotional, remain detached.
4. Check your product and service against your competitors to be sure you are providing real value.
5. Get a coach or someone to evaluate your sales technique.
6. Practice, practice, practice talking about money and price until you are comfortable with it.
7. Sell value, not price.
7 tips to help you charge what you are worth - To learn more about this author, visit Jane Francis's Website.
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