You are better off with no business at all than business that will bring you down.
To do well in business you need to discern which customers you want from those you don’t. There will always be some customers you simply can’t afford to do business with, and here are twelve things to watch out for:
1) The client or the job is too big for you – you don’t have the resources; 2) you’ll lose other customers that are important to you; 3) you’ll become too specialized; 4) they drive too hard a bargain; 5) they’ll be too time consuming; 6) their dodgy reputation will taint your good name; 7) you’ll generate bad press from the deal; 8) they will bully you; 9) you suspect they’re working for your opposition (or they will become your competition); 10) what they want is unreasonable or unachievable; 11) the risk of failure is too high; 12) they simply don’t have the money and can’t afford you.
Is there some business you don’t want? - To learn more about this author, visit Jane Francis's Website.
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