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Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.
Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.
In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.
Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.
Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.
In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.
Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.
Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.
In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.
Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.
Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.
In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.
Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.
I am often asked about what details should go on a business card. This article attempts to give my views.
In this day and age, information technology has become so advanced that everything, it seems, is done onl...
A few weeks ago I was in Charlotte to make a speech for Network Solutions, and I met Justin Ruckman. He handed me his business card--which I just loved.
Have you heard of the concept called “disrupt-then-reframe”? The theory is that you introduce a non-sequitur or unexpected element into your pitch and then immediately inject a call-to-action. The disruption theoret...
Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach be...
Joe Love
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Joe Love draws on his 25 years of
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specializing in personal and business
development. Through his seminars and
lectures, Joe Love addresses thousands of
men and women each year, including the
executives and staffs of many businesses
around the world on the subjects of
leadership, achievement, goals, strategic
business planning, and marketing.
Behaviors of Successful Business Owners - EvanCarmichael.com expert Ron Finklestein discussed how to create a profitable business and how to avoid some of the common mistakes.
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A few weeks ago I was in Charlotte to make a speech for Network Solutions, and I met Justin Ruckman. He handed me his business card--which I just loved.
