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Marketing With Business Cards

Marketing With Business Cards

Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.


Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.


If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.


Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.

Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.


Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.


The prime points to remember in creating a business card are:

* Your business card is a marketing opportunity; so use it.

* Be unique without calling attention to your cleverness.

* Give more information than the usual name, address, and phone number.

* Use the back of your business card for a discount or special offer.

* Invest in a great-looking card if a lot of prospects will see it.

* Don’t be skimpy with passing out your cards. Be generous.


You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.


In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.


Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.

Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.


Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.


If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.


Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.

Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.


Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.


The prime points to remember in creating a business card are:

* Your business card is a marketing opportunity; so use it.

* Be unique without calling attention to your cleverness.

* Give more information than the usual name, address, and phone number.

* Use the back of your business card for a discount or special offer.

* Invest in a great-looking card if a lot of prospects will see it.

* Don’t be skimpy with passing out your cards. Be generous.


You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.


In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.


Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.

Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.


Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.


If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.


Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.

Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.


Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.


The prime points to remember in creating a business card are:

* Your business card is a marketing opportunity; so use it.

* Be unique without calling attention to your cleverness.

* Give more information than the usual name, address, and phone number.

* Use the back of your business card for a discount or special offer.

* Invest in a great-looking card if a lot of prospects will see it.

* Don’t be skimpy with passing out your cards. Be generous.


You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.


In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.


Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.

Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.


Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.


If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.


Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.

Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.


Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.


The prime points to remember in creating a business card are:

* Your business card is a marketing opportunity; so use it.

* Be unique without calling attention to your cleverness.

* Give more information than the usual name, address, and phone number.

* Use the back of your business card for a discount or special offer.

* Invest in a great-looking card if a lot of prospects will see it.

* Don’t be skimpy with passing out your cards. Be generous.


You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additional cards on to the appropriate people in your network.


In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch television. Potential customers still have rolodexes filled with business cards.


Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.





Marketing With Business Cards - To learn more about this author, visit Joe Love's Website.

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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
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(Visit Joe's Website) Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many businesses around the world on the subjects of leadership, achievement, goals, strategic business planning, and marketing.

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