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Your Blueprint For Business Success

Your Blueprint For Business Success

Before you start your own business one of the first things you need to do is draw up your business plan. This is your blueprint for success. Your business plan states the purpose of your business. It never ceases to amaze me that so few businesses have any type of written business plan. Because without one, you have very little, if any, chance of success.

The day-to-day details and problems of running a business will often take your mind away from the prime thrust of your business. This can and should in most cases be eliminated by regularly reviewing your business plan.

Here is what your business plan should include:

* It should describe your business name, location, product or service, market, and competition.

* It should state your business goals. This is where you really learn exactly why you are in business.

* It should analyze the market, identify industry trends, and specifically define your target market.

* It should describe your product line and compare your products and/or services with those of your competition.

* It should state your marketing strategy for both creative materials and the type of media you're going to use.

* It should specify your pricing policy, methods of selling, distributing, and servicing.

Your business plan also deals with many financial matters, such as how much capital is required, how it will be repaid and how funds will be used. It also shows your earning projections and return to investors. Finally, it describes your management plan and includes resumes of your key personnel, an operating plan, and a schedule of upcoming work for the next one to three years.

Key business ratios should also be a part of your business plan. And those financial projections I mentioned above should cover five years. Your first year should be monthly and each of the remaining four years should be quarterly. This means detailing the profit and loss statements, balance sheets, cash flow charts, and capital expenditure estimates.

Your business plan serves a dual purpose. It proves to lending institutions and potential investors that a loan to you would be good business. And it helps you and your management staff keep your eyes on your original target, but only if you review it periodically each year. Your business plan is a valuable part of your business. Use it to stay on track because it is your blueprint for success.
Copyright© 2004 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.

Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many businesses around the world on the subjects of leadership, achievement, goals, strategic business planning, and marketing.


Joe can be reached at: joe@jlmandassociates.com

Read more articles and newsletters at: http://www.jlmandassociates.com/





Your Blueprint For Business Success - To learn more about this author, visit Joe Love's Website.

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Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

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Joe Love
(Visit Joe's Website) Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many businesses around the world on the subjects of leadership, achievement, goals, strategic business planning, and marketing.

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