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Entrepreneurs must be selfaware
Written by: Roger PierceArticle Overview: To be a success an entrepreneur must first understand who they are. “Everyone possesses unique passions, strengths, talents and capabilities,” comments Entrepreneur Ileana Rontea. “The more you understand about yourself going into a small business, the more effective you’ll be.”
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Entrepreneurs must be selfaware
To be a success an entrepreneur must first understand who they are. “Everyone possesses unique passions, strengths, talents and capabilities,” comments Entrepreneur Ileana Rontea. “The more you understand about yourself going into a small business, the more effective you’ll be.”
Rontea’s company, Mind Ignition Associates (www.mindignition.ca) helps “solopreneurs” to zero in on their best attributes. “ I always knew I had a talent for understanding people,” says Rontea. Mind Ignition helps entrepreneurs by taking them on a journey of self-discovery through its profound “3D Process.”
“Through a series of consultations, I’ll work with a person to discover their true business passion, distill their essence and then help them to develop dynamic marketing materials,” explains Rontea. “So many one-person small businesses don’t communicate what they do effectively because the owner doesn’t play up his or her best strengths.”
Rontea confesses one of her own weaknesses is accounting. “I’m pretty good at recording my receipts and expenses, but I hate filing the returns and reports,” she admits. “I know that about myself, so I delegate those responsibilities to my accountant.”
There’s just so much to do when running a small business. A one-person show must make sales calls, keep accounting records, negotiate with suppliers and still produce a product or deliver a service. “ No entrepreneur should try to do everything themselves,” advises Rontea. “When you truly understand yourself, you’ll be able to focus on what you do best and pass off the rest.”
Rontea’s clients include many women, so she’s delivering a new small business training program exclusively for female entrepreneurs starting April 19 at Toronto City Hall. “There are many issues that are gender specific to women in business, such as how to juggle family life with professional responsibilities,” she says. “The program will help women to address those issues, develop coping strategies and provide support.”
How to identify your passion
Your mother was right when she told you to “do what you love and the money will follow.”
Small business owners have the luxury of deciding what kind of business is best for them. While motivations for becoming an entrepreneur will vary, the majority of us live for the sheer self-satisfaction derived from doing what we love to do.
If you’re unsure about your true calling, begin a journey of self-discovery by examining:
* Your skills . Take stock of your work history, education and volunteerism. Look deep into those experiences and try to identify traits. Maybe you’re really good at public speaking, organizing people or working with computers.
* Your interests & hobbies . Your true passion may lie hidden in things you don’t do for money. Can’t wait to start gardening in the spring? Love to make wine? An extracurricular activity may become your best business bet.
* Your aptitudes .Acknowledge your preferences. Great with numbers, bad with words? Prefer to work alone? Through self-understanding, you’ll find that perfect small business fit.
* Your values . Pay attention to your values and ethics. You’ll be miserable in any business that creates an internal conflict. For example, by remaining true to your love of the environment you won’t be tempted to buy a gas station – no matter how much money it could make.
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About the Author: Roger Pierce RSS for Roger's articles - Visit Roger's website  Roger Pierce is a Startup Expert with 11 small businesses to his credit. He's coached and trained tens of thousands of entrepreneurs across Canada and around the world. Co-founder and former President of BizLaunch, Roger has worked with dozens of major corporations to advance their small business marketing strategies. An avid writer and blogger on small business topics, Roger is the Entrepreneurship Columnist for the Toronto Sun and co-author of the book, Thriving Solo: How to Grow a Successful Business. What does he love most about being an entrepreneur? "I get excited about the work I'm doing. When I wake up in the morning I feel an adrenaline rush as I anticipate the things I'll get to do today." Roger and his wife, Tina, and their young daughter, Kaitlyn, live in downtown Toronto. Click here to visit Roger's website   Entrepreneurs must be selfaware Million Dollar Mistakes Three BillionDollar Ideas Small biz can be a laughing matter Never too young to be an entrepreneur |
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