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Inspiring people through your small business

Inspiring people through your small business

It’s a wonderful feeling to know your small business inspires change. “We make a positive influence on people through our stage performance,” says entrepreneur and entertainer Stuart Knight.

His company, KnightFlight Productions, takes self-improvement concepts and incorporates them into entertaining, hilarious and thought-provoking presentations. KnightFlight Productions reaches out to high schools, corporations and the theatre scene.

One of his company’s current performances is the popular Decide Show, (www.decideshow.com) a “play-party” put on each Saturday night inside his trendy loft theatre at 721 Queen St. West.

Decide is a six-person show that literally grabs the audience by their chins and asks the question, “What if?” It combines music, video and a talented young cast in an engaging and entertaining performance that encourages guests to think about their futures and open their minds to new personal possibilities. Following the performance, the play turns into a party with guests and actors mingling over cocktails.

Knight decided to use his considerable talents as a writer and entertainer to bring new energy to motivational presentations. “I saw an industry that needed new blood,” explains Knight. “Most motivational presentations are boring and lack style, putting the audience to sleep with predictable speeches.”

In business for eight years, Knight has appeared before 300,000 people and has toured Canada three times in the National “Discover What’s Inside You Tour” sponsored by Coca-Cola. As a national award-winning entrepreneur, he thrives on combining entertainment with thought-provoking ideas to inspire change.

Knight funded his business start-up with personal savings and a loan from the Canadian Youth Business Foundation (www.cybf.ca). “The idea of being an entrepreneur has been in my blood since the day I started charging my neighbours to watch me do tricks on my bike,” he jokes.

With its popular reviews and growing audience, Knight plans to take his Decide Show to New York City. From there, he wants to get into film and television to present his motivational ideas to the world. “Ideally, we want Oprah’s spot!” he quips.

Good reputation builds business

People will most likely buy from your small business based on your reputation. Since word of mouth advertising is one of the most powerful marketing tools, it’s important to focus on techniques to develop and maintain a good reputation.

Create happy customers and nurture a positive image by following these simple tips:

* Keep your promises. It’s so easy to “over promise” a customer just to get the sale, only to disappoint them when you “under deliver.” Avoid building unrealistic expectations by honestly communicating what your product or service can and cannot do.

* Return your calls . Busy entrepreneurs often ignore phone messages from people they deem to be unimportant. Remember, that caller has hundreds of friends, family and colleagues. Adopt a policy to return every phone call you receive.

* Correct your mistakes. A mistake becomes a problem when you don’t correct it. Accept the fact that your business will make the occasional blunder with a customer, but move quickly to make it right whatever the cost.

* Be on time. It’s so easy to blame the TTC or traffic jams for being late to a meeting. While such excuses are commonplace, the reason we’re often late is due to poor time planning. Try giving yourself plenty of time to get around town and aim to arrive early to each appointment. You’ll help to build a favourable reputation as a person who is punctual, professional and “on the ball.”





Inspiring people through your small business - To learn more about this author, visit Roger Pierce's Website.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

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John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

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Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
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David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

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