Inspiring people through your small business
It’s a wonderful feeling to know your small business inspires change. “We make a positive influence on people through our stage performance,” says entrepreneur and entertainer Stuart Knight.
His company, KnightFlight Productions, takes self-improvement concepts and incorporates them into entertaining, hilarious and thought-provoking presentations. KnightFlight Productions reaches out to high schools, corporations and the theatre scene.
One of his company’s current performances is the popular Decide Show, (www.decideshow.com) a “play-party” put on each Saturday night inside his trendy loft theatre at 721 Queen St. West.
Decide is a six-person show that literally grabs the audience by their chins and asks the question, “What if?” It combines music, video and a talented young cast in an engaging and entertaining performance that encourages guests to think about their futures and open their minds to new personal possibilities. Following the performance, the play turns into a party with guests and actors mingling over cocktails.
Knight decided to use his considerable talents as a writer and entertainer to bring new energy to motivational presentations. “I saw an industry that needed new blood,” explains Knight. “Most motivational presentations are boring and lack style, putting the audience to sleep with predictable speeches.”
In business for eight years, Knight has appeared before 300,000 people and has toured Canada three times in the National “Discover What’s Inside You Tour” sponsored by Coca-Cola. As a national award-winning entrepreneur, he thrives on combining entertainment with thought-provoking ideas to inspire change.
Knight funded his business start-up with personal savings and a loan from the Canadian Youth Business Foundation (www.cybf.ca). “The idea of being an entrepreneur has been in my blood since the day I started charging my neighbours to watch me do tricks on my bike,” he jokes.
With its popular reviews and growing audience, Knight plans to take his Decide Show to New York City. From there, he wants to get into film and television to present his motivational ideas to the world. “Ideally, we want Oprah’s spot!” he quips.
Good reputation builds business
People will most likely buy from your small business based on your reputation. Since word of mouth advertising is one of the most powerful marketing tools, it’s important to focus on techniques to develop and maintain a good reputation.
Create happy customers and nurture a positive image by following these simple tips:
* Keep your promises. It’s so easy to “over promise” a customer just to get the sale, only to disappoint them when you “under deliver.” Avoid building unrealistic expectations by honestly communicating what your product or service can and cannot do.
* Return your calls . Busy entrepreneurs often ignore phone messages from people they deem to be unimportant. Remember, that caller has hundreds of friends, family and colleagues. Adopt a policy to return every phone call you receive.
* Correct your mistakes. A mistake becomes a problem when you don’t correct it. Accept the fact that your business will make the occasional blunder with a customer, but move quickly to make it right whatever the cost.
* Be on time. It’s so easy to blame the TTC or traffic jams for being late to a meeting. While such excuses are commonplace, the reason we’re often late is due to poor time planning. Try giving yourself plenty of time to get around town and aim to arrive early to each appointment. You’ll help to build a favourable reputation as a person who is punctual, professional and “on the ball.”
Inspiring people through your small business - To learn more about this author, visit Roger Pierce's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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