It’s a wonderful feeling to know your small business inspires change. “We make a positive influence on people through our stage performance,” says entrepreneur and entertainer Stuart Knight.
His company, KnightFlight Productions, takes self-improvement concepts and incorporates them into entertaining, hilarious and thought-provoking presentations. KnightFlight Productions reaches out to high schools, corporations and the theatre scene.
One of his company’s current performances is the popular Decide Show, (www.decideshow.com) a “play-party” put on each Saturday night inside his trendy loft theatre at 721 Queen St. West.
Decide is a six-person show that literally grabs the audience by their chins and asks the question, “What if?” It combines music, video and a talented young cast in an engaging and entertaining performance that encourages guests to think about their futures and open their minds to new personal possibilities. Following the performance, the play turns into a party with guests and actors mingling over cocktails.
Knight decided to use his considerable talents as a writer and entertainer to bring new energy to motivational presentations. “I saw an industry that needed new blood,” explains Knight. “Most motivational presentations are boring and lack style, putting the audience to sleep with predictable speeches.”
In business for eight years, Knight has appeared before 300,000 people and has toured Canada three times in the National “Discover What’s Inside You Tour” sponsored by Coca-Cola. As a national award-winning entrepreneur, he thrives on combining entertainment with thought-provoking ideas to inspire change.
Knight funded his business start-up with personal savings and a loan from the Canadian Youth Business Foundation (www.cybf.ca). “The idea of being an entrepreneur has been in my blood since the day I started charging my neighbours to watch me do tricks on my bike,” he jokes.
With its popular reviews and growing audience, Knight plans to take his Decide Show to New York City. From there, he wants to get into film and television to present his motivational ideas to the world. “Ideally, we want Oprah’s spot!” he quips.
Good reputation builds business
People will most likely buy from your small business based on your reputation. Since word of mouth advertising is one of the most powerful marketing tools, it’s important to focus on techniques to develop and maintain a good reputation.
Create happy customers and nurture a positive image by following these simple tips:
* Keep your promises. It’s so easy to “over promise” a customer just to get the sale, only to disappoint them when you “under deliver.” Avoid building unrealistic expectations by honestly communicating what your product or service can and cannot do.
* Return your calls . Busy entrepreneurs often ignore phone messages from people they deem to be unimportant. Remember, that caller has hundreds of friends, family and colleagues. Adopt a policy to return every phone call you receive.
* Correct your mistakes. A mistake becomes a problem when you don’t correct it. Accept the fact that your business will make the occasional blunder with a customer, but move quickly to make it right whatever the cost.
* Be on time. It’s so easy to blame the TTC or traffic jams for being late to a meeting. While such excuses are commonplace, the reason we’re often late is due to poor time planning. Try giving yourself plenty of time to get around town and aim to arrive early to each appointment. You’ll help to build a favourable reputation as a person who is punctual, professional and “on the ball.”
Inspiring people through your small business - To learn more about this author, visit Roger Pierce's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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