People love their pets and theyll spare no expense on them My dog is my child and I want the best for him agrees entrepreneur Roxanne Pettipas
Free PDF Download|
Protecting your startup idea - By Roger Pierce
As homes get smaller while televisions get bigger, that big black box in the living room may become an unwanted eyesore. “Women especially resent an ugly TV in their living room or bedroom,” claims entrepreneur Heather Azima.
Azima has just launched a revolutionary product called the TV Kozy (www.tvkozy.com), which is a beautiful, custom-fitted fabric cover that conceals a television when it’s not being watched.
“For years, my husband was covering his TV with a blanket,” recalls Azima. “I liked the idea of hiding the TV but the blanket had to go, so I sewed a full canvas cover. We loved it, and knew other people would appreciate it too.”
Azima and her husband, Bard, worked on the product and the business plan for a year before officially launching in May of 2005. It’s available in many different fabrics, styles and sizes to fit any television or computer monitor.
While it’s a great décor item, Azima says she is really focusing on the deeper benefit to buying her product.
“It’s a tool for developing a healthier family,” says Azima, adding that 73 percent of parents would like to limit their children’s television time. Since out of sight is out of mind, she says covering up the tempting black box will curb the number of hours families spend watching it, freeing up time to pursue healthier activities such as reading, playing games or physical fitness.
“These are very appealing benefits to our target market of women and parents who are concerned about the addictive and lethargic nature of television,” explains Azima.
She calls the time when the TV is turned off “Kozy Time”, so her company website offers a “Kozy Club” where kids can post drawings or describe fun activities they’ve enjoyed while not watching the tube.
Azima says her TV Kozy is the first in a line of quality-of-life products. “We plan to build our company by promoting healthier choices for people, especially children.”
Business name legal issues
Registering and protecting a business name is a confusing process for new entrepreneurs.
To find out if your preferred business name or identity is taken you must conduct a search on the Newly Upgraded Automated Name Search (NUANS), a database containing all registered business names and trademarks in Canada. You can search business names online at www.cyberbahn.ca. If you decide to use the same name of another company or one that is similar, you could face a lawsuit.
“It’s important to understand that registering a business name generally does not protect your right to use that name,” comments entrepreneur-friendly lawyer Albert Luk (www.luklaw.com). “The primary purpose of a registration is to tell the world you’re using that name,” he says. “Instead, you protect a business name by registering a trademark with the Canadian Intellectual Property Office.”
A trademark is a distinctive mark which distinguishes a product or service from others. A trademark may be a word (“Coke”), combination of words (“PriceWaterhouseCoopers”), logo or symbol (Nike’s swoosh), a slogan (“Just do it!”) or a series of numbers (Pizza Pizza’s famous 967-11-11). The primary purpose of a trademark is to protect your identity from imitation or confusion with competitors.
To avoid future problems when starting your small business, it’s always worthwhile to consult a lawyer.
Related ArticlesPeoples pets are big business
The Greatest Failure
Effects of the Global Economic Crisis: Abandonment of Pets
From the Publisher: Kids & Pets
Taking Care Of Your Pets And Your Career
Dealing With Your Pets, Mental Health, And Your Job
Pet Care through Smartphone Apps
Taking Care Of Your Pets, Anxieties And Your Career
Adopt A Dog For Your Business Stresses
Own a Pet Care Franchise
Take Your Child to Work - It's Fantastic
Children's fitness tax credit
Healing the Need for Others' Approval
Women Entrepreneurs: Three Important Lessons from “Merry Jane”
The Benefits When You Work At Home Doing Data Entry
DON’T SPEAK TO ME LIKE THAT!
Memories on canvas
Intimacy and Connection - The Aliveness of Life
"I Don't Deserve to be Loved"
Home-based Business: Pet photography
Free PDF Download|
Protecting your startup idea - By Roger Pierce
About the Author: Roger Pierce
RSS for Roger's articles - Visit Roger's website
Roger Pierce is a Startup Expert with 11 small businesses to his credit. He's coached and trained tens of thousands of entrepreneurs across Canada and around the world. President of NewcomerStartup, and co-founder and former President of BizLaunch, Roger has worked with dozens of major corporations to advance their small business marketing strategies.
An avid writer and blogger on small business topics, Roger is the Startup Columnist for the Toronto Sun, 24Hrs and co-author of the book, Thriving Solo: How to Grow a Successful Business.
He's also the voice of Scotiabank's site for small business owners, called Get Growing for Business. Entrepreneurs visiting the site will enjoy how-to articles, interactive tools, videos and helpful resources.
What does he love most about being an entrepreneur? "I get excited about the work I'm doing. When I wake up in the morning I feel an adrenaline rush as I anticipate the things I'll get to do today."
Roger and his wife, Tina, and their children Kaitlyn and Connor, live in downtown Toronto.
Click here to visit Roger's website.
More from Roger Pierce
Pros Cons of a Family Business
Give customers what they really want
Million Dollar Mistakes
Entrepreneurs must be selfaware
Focus pays off for service business
Related Forum PostsKeywordBox.com
Re: What's your Business, Ladies?
Re: Does birth order influence the desire to start a business?
Re: How important is your name?
How do you stay motivated as a startup?
Share this article. Fund someone's dream.
|Catch Someone Doing Something Right|
|How to Listen like a Detective|
|Lesson #5: The Follow-Through is the Most Important Factor|
|Three Mistakes that Can Kill Funding for Your Start Up|
|Why iPhone application development is popular?|
By: Evan Carmichael
||Like this page? PLEASE +1 it!|
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Learn why you need to Manage your Anger!
Unblock your Sales Genius
Top 10 Dumbest Web Site Decisions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.