People love their pets and theyll spare no expense on them My dog is my child and I want the best for him agrees entrepreneur Roxanne Pettipas
People love their pets and theyll spare no expense on them My dog is my child and I want the best for him agrees entrepreneur Roxanne Pettipas
Azima has just launched a revolutionary product called the TV Kozy (www.tvkozy.com), which is a beautiful, custom-fitted fabric cover that conceals a television when it’s not being watched.
“For years, my husband was covering his TV with a blanket,” recalls Azima. “I liked the idea of hiding the TV but the blanket had to go, so I sewed a full canvas cover. We loved it, and knew other people would appreciate it too.”
Azima and her husband, Bard, worked on the product and the business plan for a year before officially launching in May of 2005. It’s available in many different fabrics, styles and sizes to fit any television or computer monitor.
While it’s a great décor item, Azima says she is really focusing on the deeper benefit to buying her product.
“It’s a tool for developing a healthier family,” says Azima, adding that 73 percent of parents would like to limit their children’s television time. Since out of sight is out of mind, she says covering up the tempting black box will curb the number of hours families spend watching it, freeing up time to pursue healthier activities such as reading, playing games or physical fitness.
“These are very appealing benefits to our target market of women and parents who are concerned about the addictive and lethargic nature of television,” explains Azima.
She calls the time when the TV is turned off “Kozy Time”, so her company website offers a “Kozy Club” where kids can post drawings or describe fun activities they’ve enjoyed while not watching the tube.
Azima says her TV Kozy is the first in a line of quality-of-life products. “We plan to build our company by promoting healthier choices for people, especially children.”
Business name legal issues
Registering and protecting a business name is a confusing process for new entrepreneurs.
To find out if your preferred business name or identity is taken you must conduct a search on the Newly Upgraded Automated Name Search (NUANS), a database containing all registered business names and trademarks in Canada. You can search business names online at www.cyberbahn.ca. If you decide to use the same name of another company or one that is similar, you could face a lawsuit.
“It’s important to understand that registering a business name generally does not protect your right to use that name,” comments entrepreneur-friendly lawyer Albert Luk (www.luklaw.com). “The primary purpose of a registration is to tell the world you’re using that name,” he says. “Instead, you protect a business name by registering a trademark with the Canadian Intellectual Property Office.”
A trademark is a distinctive mark which distinguishes a product or service from others. A trademark may be a word (“Coke”), combination of words (“PriceWaterhouseCoopers”), logo or symbol (Nike’s swoosh), a slogan (“Just do it!”) or a series of numbers (Pizza Pizza’s famous 967-11-11). The primary purpose of a trademark is to protect your identity from imitation or confusion with competitors.
To avoid future problems when starting your small business, it’s always worthwhile to consult a lawyer.
People love their pets and theyll spare no expense on them My dog is my child and I want the best for him agrees entrepreneur Roxanne Pettipas - To learn more about this author, visit Roger Pierce's Website.
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As homes get smaller while televisions get bigger, that big black box in the living room may become an unwanted eyesore. “Women especially resent an ugly TV in their living room or bedroom,” claims entrepreneur Heather Azima.
Azima has just launched a revolutionary product called the TV Kozy (www.tvkozy.com), which is a beautiful, custom-fitted fabric cover that conceals a television when it’s not being watched.
“For years, my husband was covering his TV with a blanket,” recalls Azima. “I liked the idea of hiding the TV but the blanket had to go, so I sewed a full canvas cover. We loved it, and knew other people would appreciate it too.”
Azima and her husband, Bard, worked on the product and the business plan for a year before officially launching in May of 2005. It’s available in many different fabrics, styles and sizes to fit any television or computer monitor.
While it’s a great décor item, Azima says she is really focusing on the deeper benefit to buying her product.
“It’s a tool for developing a healthier family,” says Azima, adding that 73 percent of parents would like to limit their children’s television time. Since out of sight is out of mind, she says covering up the tempting black box will curb the number of hours families spend watching it, freeing up time to pursue healthier activities such as reading, playing games or physical fitness.
“These are very appealing benefits to our target market of women and parents who are concerned about the addictive and lethargic nature of television,” explains Azima.
She calls the time when the TV is turned off “Kozy Time”, so her company website offers a “Kozy Club” where kids can post drawings or describe fun activities they’ve enjoyed while not watching the tube.
Azima says her TV Kozy is the first in a line of quality-of-life products. “We plan to build our company by promoting healthier choices for people, especially children.”
Business name legal issues
Registering and protecting a business name is a confusing process for new entrepreneurs.
To find out if your preferred business name or identity is taken you must conduct a search on the Newly Upgraded Automated Name Search (NUANS), a database containing all registered business names and trademarks in Canada. You can search business names online at www.cyberbahn.ca. If you decide to use the same name of another company or one that is similar, you could face a lawsuit.
“It’s important to understand that registering a business name generally does not protect your right to use that name,” comments entrepreneur-friendly lawyer Albert Luk (www.luklaw.com). “The primary purpose of a registration is to tell the world you’re using that name,” he says. “Instead, you protect a business name by registering a trademark with the Canadian Intellectual Property Office.”
A trademark is a distinctive mark which distinguishes a product or service from others. A trademark may be a word (“Coke”), combination of words (“PriceWaterhouseCoopers”), logo or symbol (Nike’s swoosh), a slogan (“Just do it!”) or a series of numbers (Pizza Pizza’s famous 967-11-11). The primary purpose of a trademark is to protect your identity from imitation or confusion with competitors.
To avoid future problems when starting your small business, it’s always worthwhile to consult a lawyer.
People love their pets and theyll spare no expense on them My dog is my child and I want the best for him agrees entrepreneur Roxanne Pettipas - To learn more about this author, visit Roger Pierce's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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