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Where ideas are born

Guest post by: Roger Pierce

Article Overview: Is there a secret place where great business ideas hatch? Want to launch your own business but stuck for inspiration? Read this article to find out where most entrepreneurs find their "A-ha!" moment.

Free Download - Protecting your startup idea By Roger Pierce
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Where ideas are born

Finding your billion-dollar business idea is easy if you know where to look. Here are my top five places to begin your search.

1. Virgin marketplace. “Gee, they don’t have poutine here like we do back home.” Congratulations! You’ve found a virgin marketplace. It can be a geographic location (city, neighbourhood) or a consumer segment (seniors, Mom Entrepreneurs) that doesn’t enjoy access to a particular product or service. Trust me – you could make a fortune selling poutine in shopping malls in Florida.

2. Rob and duplicate. The richest people in the world simply improved on an existing business practice. Pizza comes to mind – no one owns the patent on pizza, but there are thousands of operators who make and sell pizza in their own unique way. Look around at successful businesses and ask yourself, “How can I do it better?”

3. New technology. The latest electronic gadgets or Internet applications spawn hundreds of thousands of new businesses. Because I own an iPhone, I also own a Bluetooth compatible car speakerphone ‘mirror’, and a little sensor from Nike that I insert into my running shoe so my iPhone can tell me how far I’ve jogged.

4. Social shifts. My wife will actually yell at me if I put as much as a piece of paper into the garbage can instead of the recycling bin. I must also scrape every uneaten food morsel into the specialized plastic-but-somehow-compostable wet waste bag lining the little waste container now permanently located on our kitchen countertop. There’s money to be made every time people change behaviours.

5. Baby Boomers. Boomers are the kids of the soldiers returning home from the Second World War, born from 1947 to 1966. There are approximately 10 Million of them in Canada. Study up on Boomers to identify what they will buy next (hint: it involves condos, travel, financial advisors and anti-aging serums).

Your brilliant business idea could strike anytime, so keep your eyes and ears open.

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Home > Business-Coach > Roger Pierce > Where ideas are born >
Article Tags: baby boomers, canada study, consumer segment, dollar business, food morsel, iphone, kitchen countertop, latest electronic gadgets, malls in florida, recycling bin, richest people in the world, rsquo, second world war, service trust, shopping malls in florida, social shifts, soldiers returning home, uneaten food, waste container, wet waste

About the Author: Roger Pierce
RSS for Roger's articles - Visit Roger's website

Roger Pierce is a Startup Expert with 11 small businesses to his credit. He's coached and trained tens of thousands of entrepreneurs across Canada and around the world. President of NewcomerStartup, and co-founder and former President of BizLaunch, Roger has worked with dozens of major corporations to advance their small business marketing strategies.

An avid writer and blogger on small business topics, Roger is the Startup Columnist for the Toronto Sun, 24Hrs and co-author of the book, Thriving Solo: How to Grow a Successful Business.

He's also the voice of Scotiabank's site for small business owners, called Get Growing for Business. Entrepreneurs visiting the site will enjoy how-to articles, interactive tools, videos and helpful resources.

What does he love most about being an entrepreneur? "I get excited about the work I'm doing. When I wake up in the morning I feel an adrenaline rush as I anticipate the things I'll get to do today."

Roger and his wife, Tina, and their children Kaitlyn and Connor, live in downtown Toronto.



Click here to visit Roger's website
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More from Roger Pierce
Entrepreneurs must be selfaware
Where ideas are born
Never too young to be an entrepreneur
Inspiring people through your small business
Protecting your startup idea


Related Forum Posts
Re: Does birth order influence the desire to start a business? Re: Does birth order influence the desire to start a business? - I am the eldest in a polygamous family. In Africa where I come from, we are allowed to marry many wives. My mother is the first wife among six others. I am the first born and I am into business and all my other 22 siblings are business people too apart from the second born who is in the Police Force.
Re: Does birth order influence the desire to start a business? Re: Does birth order influence the desire to start a business? - [quote="ideasuniversity":2rddqi21]I am the eldest in a polygamous family. In Africa where I come from, we are allowed to marry many wives. My mother is the first wife among six others. I am the first born and I am into business and all my other 22 siblings are business people too apart from the second born who is in the Police Force.[/quote:2rddqi21] Of your siblings - how many are girls and how many boys? Are girls allowed to be businesspeople, or must they stay at home?
Re: Does birth order influence the desire to start a business? Re: Does birth order influence the desire to start a business? - [quote="OmnivoreInk":3odx68dy][quote="ideasuniversity":3odx68dy]I am the eldest in a polygamous family. In Africa where I come from, we are allowed to marry many wives. My mother is the first wife among six others. I am the first born and I am into business and all my other 22 siblings are business people too apart from the second born who is in the Police Force.[/quote:3odx68dy] Of your siblings - how many are girls and how many boys? Are girls allowed to be businesspeople, or must they stay at home?[/quote:3odx68dy] We have 8 girls and all are business people.
Re: How do you create a million dollar idea? Re: How do you create a million dollar idea? - It is really the culmination of extracting the best knowledge from the market, or from experts in their field and some creativity. Mix them together and you can produce entrepreneurial ideas. Sometimes these ideas are truly million dollar ideas.
Re: This is your world. Shape it or someone else will. Re: This is your world. Shape it or someone else will. - Hi Evan, Great sentiments and it should motivate all of us to remember that we do today can affect our future lives and those of generations yet to be born, regards, Mal.


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