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Garber on Business: Selling online? Help your potential customers shop online safely

Written by: Anne Garber

Article Overview: Good deals, convenience and choices abound on the Internet. But before customers use all the Internet has to offer, help them be cyber-smart and make their online experience safe. When shopping online, there are several things you can do to add to your shopping safety. Being aware of technology scams, checking website policies and understanding your credit card rights will go a long way toward providing privacy and identity protection.

Garber on Business: Selling online? Help your potential customers shop online safely

The Internet can be an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favourite stock.

Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be cyber-smart and make your online experience safe. When shopping online, there are several things you can do to add to your shopping safety. Being aware of technology scams, checking website policies and understanding your credit card rights will go a long way toward providing privacy and identity protection.

Shopping online offers lots of benefits that you won't find shopping in a store or by mail. For example, the Internet is always open - seven days a week, 24 hours a day. And, bargains can be numerous online. Shopping on the Internet also can be as safe as shopping in a store or by mail. Keep in mind the following tips to help ensure that your online shopping experience is a safe one:


Some websites provide cost comparisons, assisting you in finding the lowest price for your request. Be aware, however, that there have been reports of a few sites corrupting the comparisons to return results that sell product -- not to aid the hapless consumer.
Once you have decided where you want to make your purchase, go through that website and look for policies defining warranties, refunds, returns, legal statements and privacy policies.


Warranties -- where provided -- will tell you what is covered and for what time period. This online section will also tell you whom to contact if you need a replacement, a refund or a repair. Before buying a high-ticket item, spend some time browsing bulletin boards and blogs for objective feedback on how well guarantees and warranties work for that particular company or product. For example -- although I don't generally promote buying extended warranties -- in the case of new iPod purchases, the failure rate of the batteries is so high, that it really pays off to buy the 3-year package. In fact, reading the fine print reveals that Apple, the manufacturer, allows ONLY ONE WARRANTY INQUIRY, compared to unlimited calls with the $99 add-on warranty.

Be sure to read the refund and return policy. Will the website provide a refund? Can the item be returned to a retail outlet? Will there be a restocking fee?

Legal statements posted on the website will determine where legal proceedings are to be held. Assuming you are shopping in the United States or Canada, you may have to travel to pursue a complaint. If you are shopping outside of North America, be sure to know with whom you are shopping.

The privacy statement may surprise you. Read it carefully. Many companies feel free to sell your personal information or add you to multiple email lists. By using their website, you give them permission to hand out your email address and possibly your physical address and phone number.

Using a credit card online is relatively safe. All transactions are protected by the Fair Credit Billing Act. If your credit card is used without authorization you are generally only liable for the first $50, and sometimes nothing at all.
In the U.S., the Internet is also subject to the Federal Mail/Telephone Order Merchandise Rule which requires companies to ship your order within 30 days or notify you of the delay.

When you are making a purchase, try to limit the amount of personal information you give out. Never give out your passwords. And finally, be sure to keep a paper trail. Print out the seller's contact information, a copy of your receipt, a page describing the item you ordered, and the e-mail confirming the order.


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Online security:

Use a secure browser.
This is the software you use to navigate the Internet. Your browser should comply with industry security standards, such as Secure Sockets Layer (SSL) or SET Secure Electronic Transaction. These standards encrypt or scramble the purchase information you send over the Internet, ensuring the security of your transaction. Most computers come with a browser already installed. You also can download some browsers for free over the Internet.

Shop with companies you know and trust.
Anyone can set up shop online under almost any name. If you're not familiar with a merchant, ask for a paper catalogue or brochure to get a better idea of their merchandise and services. Also, determine the company's refund and return policies before you place your order.

Keep your password(s) private.
Be creative when you establish a password, and never give it to anyone. Avoid using a telephone number, birth date, or a portion of your Social Security number. Instead, use a combination of numbers, letters, and symbols.

Pay by credit or charge card.
If you pay by credit or charge card online, your transaction will be protected by the Fair Credit Billing Act. Under this law, consumers have the right to dispute charges under certain circumstances and temporarily withhold payment while the creditor is investigating them. In the case of unauthorized use of a consumer's credit or charge card, consumers are generally held liable only for the first $50 in charges. Some cards may provide additional warranty or purchase protection benefits.

Keep a record.
Be sure to print a copy of your purchase order and confirmation number for your records. Also, you should know that the federal Mail or Telephone Order Merchandise Rule covers orders made via the Internet. This means that unless stated otherwise, merchandise must be delivered within 30 days, and if there are delays, the company must notify you.

Pay your bills online.
Some companies let you pay bills and check your account status online. Before you sign up for any service, evaluate how the company is securing your financial and personal information. Many companies explain their security procedures on their Web site. If you don't see a security description, call or email the company and ask.
Online privacy:

Technology now provides companies with the ability to collect information about you and potentially give that information to others. While the Internet can serve as a tremendous resource for information, products and services, you should be sure to safeguard your privacy online by following these tips.

Keep your personal information private.
Don't disclose personal information--such as your address, telephone number, Social Security number or email address--unless you know who's collecting the information, why they're collecting it and how they'll use it. If you have children, teach them to check with you before giving out personal or family information online.

Look for a company's online privacy policy.
Many companies with privacy practices post their privacy policy on their Web site. A company's privacy policy should disclose what information is being collected on the Web site and how that information is being used. Before you provide a company with personal information, check its privacy policy. If you can't find a policy, send an email or written message to the Web site to ask about its policy and request that it be posted on the site.

Make choices.
Many companies give you a choice on their Web site as to whether and how your personal information is used. These companies allow you to decline--or "opt-out" of--having personal information, such as your email address, used or shared with other companies. Look for this as part of the company's privacy policy.

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Article Tags: airline ticket, bargains, bulletin boards, fingertips, good deals, guarantees, ipo, legal statements, mail, objective feedback, privacy policies, scams, seven days, shopping experience, shopping on the internet, stock br, ticket book, time period, warranties, website policies



Related Forum Posts
Re: Do Your Prospects / Customers Trust You? - It's funny, I've just been reading a very similar thread over on another forum. And though I'm a relative newcomer to the whole world of the Internet, I must admit that when I first came online a couple of years ago, I never saw mention of things like trust, honesty, relationship building.... I think it's much easier to build these up in the 'real' world, where you are dealing with people face to face. Unfortunately, it's much harder online. That's not to say it can't be done and as long as you abide by the same principles and are actually trustworthy and an honest person, then your customers and potential customers will realise that and spread the word. I fully agree that you need to have confidence and you need to portray that confidence to your customers. If you aren't confident in your own abilities, then you cant really expect anyone else to have confidence in them. However, once again, if you're looking to start up an online business, then it's easy to come across as being the greatest thing since sliced bread. All you need is a flashy looking website and lots of people will think you are legit and buy from you. Of course, you won't get much repeat custom so it's not really a good 'business' model as such. Hopefully, most folks will realise that trust has to be earned. No matter what sort of business you're starting up, you can't just expect someone to trust you simply because you're asking them to.
Re: Looking for partners to start career consulting business - Consulting business is a billion dollar industry. I suggest looking for partners and potential clients on online business portals like servana, which do not charge any basic fee. Get connected with potential partners, clients and customers from all around the world. My signature could help you in your research.
Re: Starting a business while working a job - [quote="Evan":2fjndeo6]Hi TheAnonymousMan - it's an online business so it's easy enough to start part time and move it full time. This is actually what I did with my website although I transitioned from one business to another instead of working for someone else. The biggest challenge is the desire to be working on the company while he's working at his job. Of course you want to work on the exciting business building activities instead of helping someone else make money.[/quote:2fjndeo6] Hi Evan, an online business is the best idea for sometime who also wants to hold down a full time job. I run a part time business while working full time but miss out on clients who want to see me during business hours and also miss out on potential customer satisfaction for finishing off projects within a week for example. However in saying this, if I were to work fulltime and increase my prices I doubt I would have as much work and would most likely unsatisfy my clients, as I have clients who are mainly concerned about a low price than an efficient service. Although an online business can make an owner invisible, I've dealt with eBay Shops that are definitely owned by people who run them part time or casually. Sometimes I won't receive a product for a month or more or even replies to my emails, which indicates poor customer service and someone who doesn't really have the time or motivation to be running an online shop. As long as your friend realises the importance of exceptional customer service they should attract and retain the best customers.
Re: How to develop sales contacts? - Gary, What kind of products are you selling? Are they something you could sell online? The internet opens up a whole lot of possibilities to generate leads, prospects and eventually customers. You've been given great advice already. The same tips can also apply online as well if you have a website or plan to start selling online. I'm interested to hear about your business and your products. Take Care, Alan
Customer protection or sales loss? - While doing some recent online shopping, I've noticed that a few retailers (including ones on eBay) will ship only to addresses verified by credit card issuers, so you basically can't buy a gift for a friend and have it sent to his/her place. Is this a good way to protect customers from fraudulent transactions or are you really just limiting your sales potential?


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