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Have You Thought About Why Having Your Personal Brand Might Be Important?



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Have You Thought About Why Having Your Personal Brand Might Be Important? - By Deanna Hibbs

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Have You Thought About Why Having Your Personal Brand Might Be Important? What can you do to not get lost among the millions of sites online and be seen and more importantly remembered. Over the last 2 years I have been an apprentice to this fast,ever-changing world of Internet marketing world and I think what has stuck me the most is the importance of having an image or brand that will be remembered by the viewer when they fly quickly through the tons and tons of social media and search content available to them at the click of a mouse.
The ones have stayed in my memory well have been the ones that have personally associated themselves with either a company brand/ logo/image or a catch phrase that makes it easy to remember them by.
So I ask you, Do I think that having your own personal brand is important to your business? I say Hell Yes!
Branding can be both simple and yet still powerful. Take the infamous Nike symbol for instance.It has been said that it was identified by a villager from a small remote tribe in Africa,one of the camera men were wearing a Nike t shirt.The villager pointed at the symbol and identified it as Nike,Now if that isn't global brand recognition I don't know what is.
Steps To Creating Your Own Personal Brand
You really want to start by thinking about how you want your peers to perceive you.Branding yourself is the very one thing that makes you remembered for being you and they way you present yourself and your personal brand to the world is totally in your control.Make sure that it signifies what do you stand for and believe in.This will ultimately become the foundation for your own personal brand.
Select Your Area Of Expertise.
  • Sometimes having a special talent can be used well as a brand.What is it that you want to achieve to make your brand unique.What do you want to be remembered for? eg No1 Adwords Expert,Top Seo Advisor,Expert On Social Media
Create A Want.
  • Your goal is to have your clients think/believe that by making the choice to follow your personal brand that it will make a huge difference to their lives.The flow on effect of this is it in turn will build brand loyalty and word of mouth advertising for you.
Create a catch phrase/statement or symbol that represents you and your brand.
  • eg Goldpine......Servicing the industry for 35 years,Macdonalds.....the big "M",Briscoes.........you'll never buy better
Can you remember and sing some of those annoying little jingles that a lot of seemingly successful companies use again and again in their advertising just to drive you nuts!But they are definitely memorable are they not?
The catch phrase I have used to promote my personal brand is"Your shining light through the internet maze to success"and the logo I'm associated with is with World Wide Partnership which is the company I'm affiliated to.
That's what I want people to think of and remember me for.
The Next Step.... you're turn.Put your thinking cap on and start brainstorming some ideas on paper.Don't try and get it right first time around just start with ideas on what you would like your personal brand to look like.Don't worry it might not come to you straight away but believe me when I say that your ever busy subconscious mind will quietly work away at it even while you sleep.
Give it some time it is an important decision and you are allowed to change your mind more than once. Just plant the seeds.......
You will know when you have found the right fit for you.
Just as an extra I have cut a video on how to use a personal brand (using a pic,links and social media icons)in emails and auto responders using wise stamp.The first tutorial is a little long but well worth the time, the second is a brief one showing how you can bring your brand through by simply personalizing your auto responders. You can view these on my blog


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Have You Thought About Why Having Your Personal Brand Might Be Important? - By Deanna Hibbs

Name: Email:

About the Author: Deanna Hibbs

RSS for Deanna's articles - Visit Deanna's website
Deanna Hibbs was a fulltime working mum ,who after looking for an alternative to 9-5 came accross the world of Internet Marketing,She now works from home and is teaching others her success formula to make their own lifestyle choices.
Click here to visit Deanna's website.
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