Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Want to buy a business? Don’t use a non-binding letter of intent.

Guest post by: Marc Gudema

Article Overview: A non-binding letter of intent is not a good way to present an offer for a small business. It has disadvantages to both the business buyer and business seller.

Free Download - If you are going to buy a business, you need to accept business risk. By Marc Gudema
Name: Email:

Want to buy a business? Don’t use a non-binding letter of intent.

A letter of intent is an offer to buy a business. It will typically have the basic outline of the deal: price, terms, important other provisions and contingencies upon which the sale depends. Typically, these contingencies would be due diligence, financing, obtaining a lease on the premises, obtaining any necessary licenses, and a mutually agreeable purchase and sale agreement. What makes a letter of intent non-binding is that it includes language that clearly states that it is not a binding offer. It is not unusual to see an exclusivity clause in the non-binding letter of intent. Since it is not binding, the buyer wants to have time to evaluate the business without the risk that another buyer will buy the business. But, because it is a non-binding offer, sellers generally won't agree to this exclusivity. If the buyer needs time to think about whether they want to buy the business, they should do it before they make the offer. The non-binding letter of intent is a problem for the buyer and seller.

When a seller is serious about wanting to sell their business, they want to deal with qualified and serious buyers. Accepting a non-binding letter of intent does not create a binding deal to sell the business, and accepting it may also prevent accepting a binding offer from another buyer. The disadvantage to a serious buyer who makes a non-binding offer is that the seller will not consider the non-binding offer seriously, and may, as a result, may also not consider the buyer as serious.

It is common in small business sales to use a purchase offer to make an offer. The offer contains the same contingencies as listed above. Normally, this offer is accompanied by a deposit - which is returned if the contingencies are not met. Most business owners regard this offer much more favorably. It is a binding offer and there is money on the table - even if it will be returned if the contingencies are not met.

The purchase offer is better for buyers because it is a binding deal. If the contingencies are met, you have a deal to buy the business. If the buyer makes a binding purchase offer, they don't need the exclusivity. They have a binding deal subject to the contingencies in the offer.

When presenting an offer to buy a business, the terms of the offer and how it is presented are both important. A good business broker helps buyers and sellers in the process. Although we represent the seller, we can help you, the buyer, create an offer and we can refer you to attorneys who can help you write an offer.

Related Articles
  Letter of Intent - The Abuse
  What is the best way to develop my sales skills?
  Get better results from email newsletters and promotional emails
  Profitable Online Business Ideas and the Recession Part 2
  Intent Versus Content
  Tips for Working with Independent Sales Reps
  Contribution
  How can you make more of your customers open your emails?
  BUYING A BUSINESS Legal Aspects and Considerations
  Know your magic numbers
  Social Networking or Social Distraction
  Purchase Research
  Tips on Writing Headlines
  Cover Letter Writing for Grant Proposals
  The Joy of Registration Rights
  More crazy customers!
  Hacking Facebook Password with the help of free hacker tools for everyone
  What exactly is a Business Purchase Letter of Intent or LOI?
  How do I find a passionate and purposeful mentor?
  Business Marketing - Top 10 Rules: Corresponding With Clients

Home > Buying-A-Business > Marc Gudema > Want to buy a business Dont use a nonbinding letter of intent >
Article Tags: business broker, business buyer, business seller, buy a business, letter of intent, nonbinding letter of intent, sell a business, small business

About the Author: Marc Gudema
RSS for Marc's articles - Visit Marc's website

Marc Gudema is the principal of BayState Business Brokers. He has an extensive background buying, operating, and selling small businesses. For over 20 years, he owned and operated an automotive distribution business and a printing business. Marc Gudema earned the Certified Business Intermediary designation from the International Business Brokers Association. His education includes BA and MBA degrees. He is a licensed Massachusetts' real estate broker and sells commercial real estate. He is on the board of the New England Business Brokers Association.

Click here to visit Marc's website
Dashed Line

More from Marc Gudema
Want to buy a business Dont use a nonbinding letter of intent
If you are going to buy a business you need to accept business risk
Seller Financing A Benefit to Buyers and Sellers


Related Forum Posts
Review My: e-product sales letter Review My: e-product sales letter - Hello Forum members! We have a lot of sales and direct marketing expertise in here so I thought I would ask for a review of my sales letter for my newly launched e-workbook on how to write a business plan. I'm working on a round of testimonials to include with the sales letter so I know that's a missing component. I wrote the sales letter myself and I tried to lay the benefits out as clearly as possible but I'm not a professional copywriter so I'm open to suggestions! Thank you in advance!
Dan Kennedy Marketing Methods Dan Kennedy Marketing Methods - We haven't sent out the physical letter yet as the person owning the list wanted to make modifications to the letter that we knew would work well but the List owner had a point - it didn't reflect her personality so her clients would know it didn't come from her. Lesson learned for me. We're back to the drawing board with the list owner more involved in the development of the letter and emails. I should have known better being a Business Analyst in my day job that you never leave the end-user out. So Evan we haven't had the opportunity to test any of it yet but it's been a fun process for me to stand back and look at.
Re: Sales Letters: Do they work? Re: Sales Letters: Do they work? - In the teleseminar/webinar marketing world many people use those one pagers. I usually can't get through an entire letter before my attention drifts, and, for some reason they bury the price deep down at the bottom and it frustrates me. However, I did hire a writer to write a sales letter introducing my company once. I sent it out to a very controlled and targeted list, personalized to them and each sent individually - then I followed up with a phone call. Usually making fun of the letter as an ice breaker in the beginning of the phone call. What I found was that most people considered it a bit spammy.
Re: Who hates cold calling? Re: Who hates cold calling? - I saw this and had to chime in. I HATE COLD CALLS. lol its terrible and a wast of my time. Something i have done is gotten online and found all the networking event happening in my area for the next 2 months and i try and go to about 3 a week. Even just for an hour. Dont bring any business cards. Just meet new people ask them alot about what they do, not too much about what i do and follow up the next day or 2. Has worked well
Re: Sales Letters: Do they work?...only if done properly Re: Sales Letters: Do they work?...only if done properly - Someone recently sent me a sales letter via email, which mentioned something about my "website" being good, but could be better with their expertise. However, I didn't even take the time to reply since they hadn't specified which website (Evan's site or mine, which I'm no longer even working on) or offered any value upfront. I just treated that generic sales letter as spam.


Recommended Article for You close

  Letter of Intent - The Abuse

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Leader's Success Secret: Celebration

Coaching Tip: Identify Your Core Values

Ten Things You Can Do To Be a Better Leader

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.