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Are You Wanted?

Guest post by: Kathryne Pusch

Article Overview: Tips to becoming the professional who is worthy of business referrals.

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Are You Wanted?

Networking! It seems to be a key to business success today for many professional service providers. To how many networking groups, physical and virtual, do you belong? Don't forget Facebook, and Linked-In. . . How do you become the kind of professional that anyone in your networks would be more than happy to work with AND refer to their friends, customers, and clients?

Be Reliable—Strive to be someone your peers and referral sources can always rely on to provide super follow up, return phone calls and e-mails, and communicate consistently and clearly. We all recognize that the performance of someone to whom we refer a prospect reflects BACK on us.
Be Competent-- Continue to educate yourself in all aspects of your business so that you can do your very best for your clients and increase the likelihood of a successful transaction or project. Be well read and fully informed and you will naturally be a recipient of more referrals.
Be Honest and Fair— Despite your primary obligations in a given situation, consider the impact of your behavior of all others involved, and future implications of today's choices. Your business career is a marathon, not a sprint. Not only are you risking the outcome of the current project, but also the likelihood of future referrals. How can you ignore the reality that blemishes on your reputation will follow you, and perhaps be posted on-line for all to see.
Be Trustworthy and Ethical— Your referral sources, co-workers and team-members must be able to trust you to maintain consistent ethical standards. Often, our professional services may be closely related and/or overlap. Can your peers trust you not to share confidential details and inside information to obtain an unfair advantage? Can they trust you not to solicit their clients beyond the scope of the referral?
Be Committed— Are you always thinking of what you are “getting,” and rarely thinking of what you can “give?” Be a productive member of your networking groups and professional associations and teams, share your knowledge and experience to support the development of others, and contribute your talents and skills as needed.

You will find your business thriving, as YOU are the kind of professional with whom everyone wants to associate, and on whom anyone can rely.

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Article Tags: business broker Atlanta, business referrals, competence in business, networking

About the Author: Kathryne Pusch
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Kathryne A. Pusch, President and Broker of ConsultKAP, is a seasoned professional consultant and intermediary. Kathryne began her career consulting for a large international consulting firm in 1979. Since then, she has worked successfully within the framework of large corporations, and small enterprise, across a broad range of industries, private and public sector. Kathryne has owned and managed two small businesses herself, in addition to her successful business enhancement and brokerage practice. Her work focuses primarily business enhancement and transition planning, and professionally helping individuals and companies who want to sell or acquire a business. Kathryne is a past President of GABB, the GA Assoc. of Business Brokers, and has been active on Board and leadership positions since 1998. She has extensive formal education, including a BS in Marketing and Marketing Research and an MBA. Kathryne continues her education and certifications in many fields as part of her passion for lifelong professional development. Kathryne is a licensed Real Estate Broker, a Realtor®, a frequent public speaker and instructor, and a published book author.

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