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Don't Struggle for Years, Buy a Professional Practice and Jumpstart Your Growth

Don't Struggle for Years, Buy a Professional Practice and Jumpstart Your Growth

Successful partners in professional practices and service business owners have found it profitable to grow their businesses through the acquisition of competitors.

These buyers can be owners of accounting firms, engineering firms, consultants, training companies, sales companies, and many others.

Some of the immediate benefits of purchasing a practice are:

Instant good will when you buy the competitor’s name and employee contracts.
An established phone number. Make sure this is redirected to you for a substantial period of time. If you are changing the acquired firm’s name, make sure your staff is trained in handling calls from slightly confused customers. Acquisitions can be financed. Generally the seller provides the financing. Other sources are SBA loan providers and local banks.


More Benefits Include:

Often a business purchase will provide significantly lower customer acquisition costs than obtaining new clients from scratch. This is particularly true if you accurately capture all of the costs associated with traditional customer acquisition such as advertising, marketing, networking, preliminary meetings, proposals, commissions, etc.
Acquisitions provide instant cash flow.
Additional staff has immediate work instead of waiting for work though a painful and expensive ramp-up period.


Two Final Benefits are:

In some markets, it is almost impossible to obtain talented skilled employees. This is another route to achieve that goal. Often a desirable location is obtained. Rarely will you obtain all these desirable benefits from an acquisition, but you can obtain the ones most important to you.



Compatibility is No. 1

Compatibility is a very important factor in the success or failure of an acquisition-based growth strategy. Compatibility needs to work on many levels. Certainly employee and owner compatibility between the two firms is very important. Customer compatibility is also essential to receive satisfactory results. In larger firms, management control and computer technology compatibility become major factors.

There are many areas of due diligence that need to be investigated. Many of these areas can be delegated to consultants. Because compatibility runs to the core of the acquisition, it should not be delegated. This gut call will determine long-term success or failure of the transaction.

A topic directly related to compatibility is customer care. Many customers will be very accepting of the changes at “their” firm. A few will need tender loving care. Remember to treat your “new” customers with kid glove care and you should have no problem retaining them.



Price Matters

Before we conclude, we need to talk about price. Small- and mid-size acquisitions of service businesses typically range between 1.5 to 3 times yearly cash flow to the owners. (Accounting and professional practices may be in the 1 to 1.25 revenues range.) The final figure depends upon the type of practice, the profitability of the firm being acquired, and the likelihood of maintaining the purchased customer base.

Usually there are three components of the price. The first component is the base price that is paid at settlement. The second component is a salary that is paid while the old owner works for the firm to help ensure a smooth turnover of clients. The third component of the price is the final payment.

Often the final payment is partially based on the success of the completed transaction. This might be calculated based on employee retention, customer retention, dollars of revenue or other agreed measure. These provisions usually are win-win because they provide a fair splitting of the risk of customer retention vs. price.



Be Successful

There are a myriad of details in any service business acquisition. Your acquisition will be successful if you ensure compatibility, pay a fair and reasonable price, and provide excellent care to your “new” customers. If these steps are taken, acquisitions can be a great tool in your arsenal to fast track the growth of your service firm.





Dont Struggle for Years Buy a Professional Practice and Jumpstart Your Growth - To learn more about this author, visit Greg Caruso's Website.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

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David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

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(Visit Greg's Website) About the Author: Gregory Caruso, CPA, Attorney, Certified Valuation Analyst, and author, is a Principal at Harvest Associates in Baltimore and Bethesda, Maryland. Greg is an expert in privately held business mergers and acquisitions. Greg specializes in working with owners who are determined to realize the highest business value from their business exit. Greg has over 20 years of experience. www.HarvestBusiness.com, gcaruso@harvestbusiness.com 877-838-4966

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