* The web has universal access, so if in doubt about who may be reading the advertisement (such as staff, competitors, suppliers etc.) keep your anonymity. Do not give the name of the business. Give a location such as county name but do not give address or indeed a phone number. Use a non company based email, or use the websites enquiry form provided.
* Give as much detail as possible. The more information you give, the less time wasting enquiries you will receive. State how many years you are in business and how many employees are employed. Explain exactly what is involved in the business. If it is a niche market say so (can often prove attractive). If there has being press coverage, mention titles (or better still provide web links). If the business has won awards or industry certifications mention them. If you had stands at trade fairs, mention what ones you attended.
* Make your business information as attractive as possible. Talk about the growth rate of the business, or the sector you are in. If you do not mind letting people know who is selling, publish photographs of the company logo or product, the building, sales stands etc. There may be many businesses such as yours for sale, which are relatively easy to locate on the Internet.
* Make your advertisement title as striking but as concise as possible. The first sentence of the ad is also critical. Both of these elements will be the 1st thing people will see if searching either a website’s internal search engine or a general search facility. You want to encourage the maximum amount of people to click into your business opportunity.
* List the reasons for selling your business. If you have such a fantastic business opportunity, then why are you selling it? This is one of the first things that people ask. So again be honest. From experience we have seen everything from health ailments to retirements to other businesses needing attention to divorce.
* When people reply, be prompt in getting back to them. If they are using the web then they can easily go elsewhere.
* The advantages of listing approximate asking price is that you will screen out quite a number of people who may not be able to afford the business. The disadvantages are that you may turn away people who would be interested in the business if they heard more about it from a direct meeting or phone conversation.
* Lastly, treat the advertisement as a living changing entity. Often ads are unrecognisable at the end from when they were first listed. This is due to feedback from enquirers, the seller often realises they need to tweak the ad or include more information. So keep on top of it and don’t be afraid to change it, unlike print mediums, you can do this as often and as freely as you wish.
For more information contact: johnryan@thebusinessshop.ie
Top Tips When Selling Your Business Online - To learn more about this author, visit John Ryan's Website.
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Leanne Hoagland Smith
Are you or your business where you want to be? Are you facing constant struggles in business or life in general? Would you like to "unlock" those obstacles keeping you from greater business or personal success? As your results partner, we can work together to unlock those desired results by achieving tomorrow's solutions today. Let’s use your strengths for real change through proven and affordable solutions where the real problems are identified. Are you seeking loyal customers, great attitudes, increased sales, improved profitability or just some sleep filled nights? Then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspec ialist.com/customer-loyalty.htm Give me a call 219.759.5601 for a free strategy session. I look forward to speaking with you. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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John Ryan
(Visit John's Website)
www.thebusi
nessshop.ie is Ireland’s only online
directory committed to supporting business
opportunities. It was created to fill a
void that currently exists for those
seeking to buy or sell a business in
Ireland. Until now, most business owners
used two primary routes for selling their
businesses: expensive, one-off,
mass-market newspaper advertising and/or
enquiries through their accountants. Both
methods are limiting and time-consuming.
On the other hand, those buying businesses
were restricted to placing expensive and
untargeted advertisements, searching
newspapers and trade magazines in the hope
that opportunities will be advertised
there, or to making enquiries through
their own personal network of business
contacts.
thebusinessshop.ie is designed to be the
first port of call for anyone seeking to
buy or sell a business in Ireland. The
website currently incorporates businesses
for sale, franchises and businesses
seeking partners. It is designed for every
size and type of business in Ireland, from
the smallest home-based businesses to
large companies with international
operations.
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