Top Tips When Selling Your Business Online
Top Tips When Selling Your Business Online
* Give as much detail as possible. The more information you give, the less time wasting enquiries you will receive. State how many years you are in business and how many employees are employed. Explain exactly what is involved in the business. If it is a niche market say so (can often prove attractive). If there has being press coverage, mention titles (or better still provide web links). If the business has won awards or industry certifications mention them. If you had stands at trade fairs, mention what ones you attended.
* Make your business information as attractive as possible. Talk about the growth rate of the business, or the sector you are in. If you do not mind letting people know who is selling, publish photographs of the company logo or product, the building, sales stands etc. There may be many businesses such as yours for sale, which are relatively easy to locate on the Internet.
* Make your advertisement title as striking but as concise as possible. The first sentence of the ad is also critical. Both of these elements will be the 1st thing people will see if searching either a website’s internal search engine or a general search facility. You want to encourage the maximum amount of people to click into your business opportunity.
* List the reasons for selling your business. If you have such a fantastic business opportunity, then why are you selling it? This is one of the first things that people ask. So again be honest. From experience we have seen everything from health ailments to retirements to other businesses needing attention to divorce.
* When people reply, be prompt in getting back to them. If they are using the web then they can easily go elsewhere.
* The advantages of listing approximate asking price is that you will screen out quite a number of people who may not be able to afford the business. The disadvantages are that you may turn away people who would be interested in the business if they heard more about it from a direct meeting or phone conversation.
* Lastly, treat the advertisement as a living changing entity. Often ads are unrecognisable at the end from when they were first listed. This is due to feedback from enquirers, the seller often realises they need to tweak the ad or include more information. So keep on top of it and don’t be afraid to change it, unlike print mediums, you can do this as often and as freely as you wish.
For more information contact: johnryan@thebusinessshop.ie
Top Tips When Selling Your Business Online - To learn more about this author, visit John Ryan's Website.
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* The web has universal access, so if in doubt about who may be reading the advertisement (such as staff, competitors, suppliers etc.) keep your anonymity. Do not give the name of the business. Give a location such as county name but do not give address or indeed a phone number. Use a non company based email, or use the websites enquiry form provided.
* Give as much detail as possible. The more information you give, the less time wasting enquiries you will receive. State how many years you are in business and how many employees are employed. Explain exactly what is involved in the business. If it is a niche market say so (can often prove attractive). If there has being press coverage, mention titles (or better still provide web links). If the business has won awards or industry certifications mention them. If you had stands at trade fairs, mention what ones you attended.
* Make your business information as attractive as possible. Talk about the growth rate of the business, or the sector you are in. If you do not mind letting people know who is selling, publish photographs of the company logo or product, the building, sales stands etc. There may be many businesses such as yours for sale, which are relatively easy to locate on the Internet.
* Make your advertisement title as striking but as concise as possible. The first sentence of the ad is also critical. Both of these elements will be the 1st thing people will see if searching either a website’s internal search engine or a general search facility. You want to encourage the maximum amount of people to click into your business opportunity.
* List the reasons for selling your business. If you have such a fantastic business opportunity, then why are you selling it? This is one of the first things that people ask. So again be honest. From experience we have seen everything from health ailments to retirements to other businesses needing attention to divorce.
* When people reply, be prompt in getting back to them. If they are using the web then they can easily go elsewhere.
* The advantages of listing approximate asking price is that you will screen out quite a number of people who may not be able to afford the business. The disadvantages are that you may turn away people who would be interested in the business if they heard more about it from a direct meeting or phone conversation.
* Lastly, treat the advertisement as a living changing entity. Often ads are unrecognisable at the end from when they were first listed. This is due to feedback from enquirers, the seller often realises they need to tweak the ad or include more information. So keep on top of it and don’t be afraid to change it, unlike print mediums, you can do this as often and as freely as you wish.
For more information contact: johnryan@thebusinessshop.ie
Top Tips When Selling Your Business Online - To learn more about this author, visit John Ryan's Website.
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 John Ryan (Visit John's Website) www.thebusi nessshop.ie is Ireland’s only online directory committed to supporting business opportunities. It was created to fill a void that currently exists for those seeking to buy or sell a business in Ireland. Until now, most business owners used two primary routes for selling their businesses: expensive, one-off, mass-market newspaper advertising and/or enquiries through their accountants. Both methods are limiting and time-consuming. On the other hand, those buying businesses were restricted to placing expensive and untargeted advertisements, searching newspapers and trade magazines in the hope that opportunities will be advertised there, or to making enquiries through their own personal network of business contacts. thebusinessshop.ie is designed to be the first port of call for anyone seeking to buy or sell a business in Ireland. The website currently incorporates businesses for sale, franchises and businesses seeking partners. It is designed for every size and type of business in Ireland, from the smallest home-based businesses to large companies with international operations.
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