Top Tips When Selling Your Business Online
Top Tips When Selling Your Business Online
* Give as much detail as possible. The more information you give, the less time wasting enquiries you will receive. State how many years you are in business and how many employees are employed. Explain exactly what is involved in the business. If it is a niche market say so (can often prove attractive). If there has being press coverage, mention titles (or better still provide web links). If the business has won awards or industry certifications mention them. If you had stands at trade fairs, mention what ones you attended.
* Make your business information as attractive as possible. Talk about the growth rate of the business, or the sector you are in. If you do not mind letting people know who is selling, publish photographs of the company logo or product, the building, sales stands etc. There may be many businesses such as yours for sale, which are relatively easy to locate on the Internet.
* Make your advertisement title as striking but as concise as possible. The first sentence of the ad is also critical. Both of these elements will be the 1st thing people will see if searching either a website’s internal search engine or a general search facility. You want to encourage the maximum amount of people to click into your business opportunity.
* List the reasons for selling your business. If you have such a fantastic business opportunity, then why are you selling it? This is one of the first things that people ask. So again be honest. From experience we have seen everything from health ailments to retirements to other businesses needing attention to divorce.
* When people reply, be prompt in getting back to them. If they are using the web then they can easily go elsewhere.
* The advantages of listing approximate asking price is that you will screen out quite a number of people who may not be able to afford the business. The disadvantages are that you may turn away people who would be interested in the business if they heard more about it from a direct meeting or phone conversation.
* Lastly, treat the advertisement as a living changing entity. Often ads are unrecognisable at the end from when they were first listed. This is due to feedback from enquirers, the seller often realises they need to tweak the ad or include more information. So keep on top of it and don’t be afraid to change it, unlike print mediums, you can do this as often and as freely as you wish.
For more information contact: johnryan@thebusinessshop.ie
Top Tips When Selling Your Business Online - To learn more about this author, visit John Ryan's Website.
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* The web has universal access, so if in doubt about who may be reading the advertisement (such as staff, competitors, suppliers etc.) keep your anonymity. Do not give the name of the business. Give a location such as county name but do not give address or indeed a phone number. Use a non company based email, or use the websites enquiry form provided.
* Give as much detail as possible. The more information you give, the less time wasting enquiries you will receive. State how many years you are in business and how many employees are employed. Explain exactly what is involved in the business. If it is a niche market say so (can often prove attractive). If there has being press coverage, mention titles (or better still provide web links). If the business has won awards or industry certifications mention them. If you had stands at trade fairs, mention what ones you attended.
* Make your business information as attractive as possible. Talk about the growth rate of the business, or the sector you are in. If you do not mind letting people know who is selling, publish photographs of the company logo or product, the building, sales stands etc. There may be many businesses such as yours for sale, which are relatively easy to locate on the Internet.
* Make your advertisement title as striking but as concise as possible. The first sentence of the ad is also critical. Both of these elements will be the 1st thing people will see if searching either a website’s internal search engine or a general search facility. You want to encourage the maximum amount of people to click into your business opportunity.
* List the reasons for selling your business. If you have such a fantastic business opportunity, then why are you selling it? This is one of the first things that people ask. So again be honest. From experience we have seen everything from health ailments to retirements to other businesses needing attention to divorce.
* When people reply, be prompt in getting back to them. If they are using the web then they can easily go elsewhere.
* The advantages of listing approximate asking price is that you will screen out quite a number of people who may not be able to afford the business. The disadvantages are that you may turn away people who would be interested in the business if they heard more about it from a direct meeting or phone conversation.
* Lastly, treat the advertisement as a living changing entity. Often ads are unrecognisable at the end from when they were first listed. This is due to feedback from enquirers, the seller often realises they need to tweak the ad or include more information. So keep on top of it and don’t be afraid to change it, unlike print mediums, you can do this as often and as freely as you wish.
For more information contact: johnryan@thebusinessshop.ie
Top Tips When Selling Your Business Online - To learn more about this author, visit John Ryan's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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