Find marketing partners

Guest post by: Russell Bowyer
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How to turn your prospects into paying customers - By Russell Bowyer

A marketing partner is another business which can complement your business or help to refer new customers your way in exchange for reciprocal referrals. A good example of this is if you leave some of your leaflets in the sales area of a fellow business, preferable in the same town or area as your business and in exchange you have their leaflets in your reception area.

To take this concept a little further you could introduce promotional schemes; for example...you could put on your sales literature "When you buy a pizza you get 20% discount off of XYZ video store". At the same time as you offering this you can get XYZ video store to offer a similar promotion so that when a customer rents a video they will get 20% off pizzas at ABC pizza store.

If you tie people in like this you are more likely to get customers from the video store visiting the pizza shop and visa-versa...thereby both businesses will benefit. Many a time when someone gets a takeaway they will also want to watch a video, so this is a great fit for a pizza type business.

If you do not own a video store or indeed a pizza shop, then I am sure you can think of some great complimentary business links to your company. I suggest you go and speak with the business owners to see if you can do a deal or two.

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How to turn your prospects into paying customers - By Russell Bowyer

About the Author: Russell Bowyer

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I am an entrepreneur having started, bought and sold businesses since 1990. I have also advised hundreds of business on how to set up a business, how to grow a business and improve profits and how bext to structure a business. I now run, amoungst other things, a Business Blog and have just launched a Business Forum (We always welcome new members and their input and comments at the forum). With my wealth of business experience I have since written a number of business books and software, including Cash Flow Forecasting Software, Increase Profit Software, a No Money Down Book, Buying a Business Tool and others at my site Bowraven.com
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