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Find marketing partners
Written by: Russell BowyerArticle Overview: A marketing partner is another business which can complement your business or help to refer new customers your way in exchange for reciprocal referrals. A good example of this is if you leave some of your leaflets in the sales area of a fellow business, preferable in the same town or area as your business and in exchange you have their leaflets in your reception area. To take this concept a little further you could introduce promotional schemes; for example...you could put on your sales literature "When you buy a pizza you get 20% discount off of XYZ video store". At the same time as you offering this you can get XYZ video store to offer a similar promotion so that when a customer rents a video they will get 20% off pizzas at ABC pizza store.
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Free Download - How to turn your prospects into paying customers By Russell Bowyer |
Find marketing partners
A marketing partner is another business which can complement your business or help to refer new customers your way in exchange for reciprocal referrals.
A good example of this is if you leave some of your leaflets in the sales area of a fellow business, preferable in the same town or area as your business and in exchange you have their leaflets in your reception area.
To take this concept a little further you could introduce promotional schemes; for example...you could put on your sales literature "When you buy a pizza you get 20% discount off of XYZ video store". At the same time as you offering this you can get XYZ video store to offer a similar promotion so that when a customer rents a video they will get 20% off pizzas at ABC pizza store.
If you tie people in like this you are more likely to get customers from the video store visiting the pizza shop and visa-versa...thereby both businesses will benefit. Many a time when someone gets a takeaway they will also want to watch a video, so this is a great fit for a pizza type business.
If you do not own a video store or indeed a pizza shop, then I am sure you can think of some great complimentary business links to your company. I suggest you go and speak with the business owners to see if you can do a deal or two.
Article Tags: abc, fellow business, leaflets, marketing partner, marketing partners, pizza store, pizzas, sales literature, video store
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About the Author: Russell Bowyer RSS for Russell's articles - Visit Russell's website I am an entrepreneur having started, bought and sold businesses since 1990. I have also advised hundreds of business on how to set up a business, how to grow a business and improve profits and how bext to structure a business. I now run, amoungst other things, a Business Blog and have just launched a Business Forum (We always welcome new members and their input and comments at the forum). With my wealth of business experience I have since written a number of business books and software, including Cash Flow Forecasting Software, Increase Profit Software, a No Money Down Book, Buying a Business Tool and others at my site Bowraven.com Click here to visit Russell's website Are there any businesses that are recessionproof Small business profits threat or opportunity Small business success Customer referral program How to turn your prospects into paying customers |
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