Simon H Lord Articles
The 7 Deadly Sins of Exporting Franchise Systems - Click To Read Article
Too many franchise systems fail to go global because they get lost in translation, say Simon Lord. Inadequate research, appointing the wrong master franchisee and failing to run a pilot operation are just three of the errors that can lead to problems.
Finding the right franchise structure - Click To Read Article
Getting your franchise structure right at the beginning is vital. One size doesn't fit all, so you should take advice to save yourself - and your franchisees - from future problems.
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