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The 7 Deadly Sins of Exporting Franchise Systems - Click To Read Article
Too many franchise systems fail to go global because they get lost in translation, say Simon Lord. Inadequate research, appointing the wrong master franchisee and failing to run a pilot operation are just three of the errors that can lead to problems.
Finding the right franchise structure - Click To Read Article
Getting your franchise structure right at the beginning is vital. One size doesn't fit all, so you should take advice to save yourself - and your franchisees - from future problems.
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Simon H Lord
(Visit Simon's Website)
Simon Lord is publisher of Franchise New
Zealand magazine & website, which provides
advice and details of opportunities and
advisors to franchisors and franchisees
nation-wide. The site can be found at www.franchise.
co.nz
Simon Lord has over 24 years' experience
in franchising both in New Zealand and the
UK. His roles have included marketing
manager for a multi-national fast-food
franchise and franchise manager for a new
start-up operation. He was a founding
board member of the Franchise Association
of New Zealand in 1996 and has been
elected to serve on the board every year
since. Simon was chairman of the
Association from 2003-2005.
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