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| About Timothy Ferriss |
| Serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, CNN, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. The 4-Hour Workweek is his first book on lifestyle design and details how to outsource and automate your life. |
Recent Article:
Simplicity and Start-up Alchemy: An Interview with WordPress Creator, Matt Mullenweg
- For more on Timothy Ferriss visit www.4hourworkweek.com
Shame on me.
I don’t know how to code. I should, but I need to get my Indonesian and Arabic fix before I can tackle Python and Ruby on Rails and Sugar-Coated Sugar Bombs.
That is part of the reason that I love WordPress, the blogging platform this blog runs on. The simple-to-use and open-source WordPress, or WP, is a favorite of diehard bloggers, and its 22-year old lead developer, Matt Mullenweg, is #16 on The 50 Most Important People on the Web list by PC World. Damn. That’s bad-ass.
More proof: I met his girlfriend at SXSW, where she threatened to kick my ass after we both had downed a few drinks. I thought that was the greatest thing ever, we had some laughs, and I decided then and there that I had to track Matt down. In this interview, Matt and I explore the concept of simplicity and some of the key decisions from his WP experience…
Who were your most influential mentors or role models while developing WordPress?
Jeffrey Zeldman had an astonishing ability to craft a seductive coolness using educated references, dry humor, and retro/organic imagery. The way WordPress was originally presented to the world was a pale imitation. Zeldman also introduced me to web standards.
Philip Greenspun had a huge impact on me. He was the first person I knew of that embraced online communities, created a real business around open source, gave back to the community through education, and inspired me to explore photography.
Many years ago Tim Berners-Lee penned an essay called “Cool URIs don’t change.” It’s a simple goal to have the addresses you create today be addressable in perpetuity, but it has broad implications. Permanence forces you to approach the world differently. You have to imagine how people will interact with your creation in 20, 30, 100 years. If you do your job, they will be. Of course, immunity to obsolescence is the only obsolescent-immune conceit of the past millennium.
Until relatively recently, I had no direct contact with any of these people. It was purely the strength of their writing that influenced me. I’m honored that two of the three now blog with WordPress.
What were the biggest mistakes you made along the way?
1. The misguided “hotnacho” monetization on WordPress.org.
2. Not centralizing the plugin and theme directories from the beginning.
3. Thinking we were immune to spam. [Note: Matt’s company Automattic makes the anti-spam Akismet, which I use for this blog]
4. Trying to do too much myself.
Why is simplicity important?
Because it is scarce. Our age is defined by, as Bruce Sterling puts it, cognitive load and opportunity cost.
However, I think the current 37signals-inspired trend of “less software” is a red herring, the manifestation of cyclical infatuation with complexity. True progress isn’t doing less, it’s doing infinitely more without creating cognitive bloatware like Word 2003. Think of what happens when you do a search on Google.
Do you have any personal examples of where simplicity has helped or complexity has hurt?
It’s a false dichotomy and a leading question. [Editor: Doh! Got me there.]
I can think of many examples where the creators of objects or services haven’t fully anticipated usage or iterated on observation of their creations, but I believe this is orthogonal to simplicity or complexity. Complexity sells, so I think the inherent conflict of that and an elegant user experience is fascinating to watch companies navigate.
What are the top 3-5 principles you focused on that made WP successful as a product?
Besides timing and luck, I’d say:
1. Minimizing startup costs — focusing on the out-of-the-box experience, minimizing switching costs [from other blogging platforms to WP] with robust importers. The underlying principle was time is precious.
2. Being adaptive to user-led changes in product direction. The underlying principle is we will not and cannot predict far in the future.
3. Articulating the broader philosophy around where we are and where we want to go. The underlying principle is people want something to believe in, not just use.
4. Aligning the economic and social incentives of businesses around WordPress. Capitalism is a lever.
What are the top 3-5 principles you focused on that made you successful as a developer?
1. I try to imagine code like the poetry of T.S. Eliot, where words can work on many levels but their economy is paramount. To remind me of this, I sometimes code in a large serif font like Georgia rather than the traditional fixed-width font.
2. At the same time, I’m happy to ship a crude version 1.0 and iterate. I find my time is more effective post-launch than pre-launch.
3. Eliminating distractions.
Of course these are aspirations, many times I have fallen short, but I keep trying.
Where have you seen simplicity make the biggest difference?
Simplicity can have a negative impact when it’s the crude reduction of nuances beyond appreciation, a Matisse presented as a 16-color GIF. Politicians campaigning for presidency have simple messages, but they’re not intrinsically better, except at creating polarization.
The simple things in life are not. When simplicity is the result of careful thought and consideration it multiplies growth. Some direct marketers understand this.
[More simplicity to come, next time from my conversation with one of the greatest athletes of all-time!]
Simplicity and Startup Alchemy An Interview with WordPress Creator Matt Mullenweg - To learn more about this author, visit Timothy Ferriss's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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