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The Art of Speed: Conversations with Monster Makers



I had a blast organizing and moderating the “Art of Speed” panel at the incredible SXSW conference a few months ago. It was standing room only (at least from what I could see), and I learned a ton from some of the best at creating monster hits.

Here is the recording for those of you who missed it. It’s about 60 minutes total but can be listened to comfortably in little chunks.

The description:

The Art of Speed: Conversations with Monster Makers

This session will focus on how to accomplish huge things in little time. From near-overnight IPOs and massive cult followings, to instant NY Times bestsellers and runaway viral campaigns, learn tricks from those who have created monsters of buzz, fame, and fortune…

The panelists:

Evan Williams - co-founder Twitter/Obvious
Evan is the founder of Obvious Corp, a San Francisco-based web product development company and co-founder of Twitter (my Twitter here — full post on uses/abuses of Twitter coming soon), a micro-blogging and social networking site. He was also a co-creator of the software used as the basis for Blogger, one of the first web applications for creating and managing blogs. Blogger was acquired by Google.

Mike Cassidy - Benchmark Capital (Name unfamiliar? Click here.)
Mike has been the Co-Founder and CEO of three start-ups: Xfire (acquired by MTV for $110M), Direct Hit (acquired by Ask.com for $500M), and Stylus Innovation (acquired by Artisoft for $13M). Mike has a BS and MS in Aerospace Engineering from MIT and an MBA from Harvard Business School.

Cali Lewis - host and producer of GeekBrief.TV
Cali is the host of GeekBrief.TV, a three to five minute video podcast, covering new technologies, consumer electronics, and Web 2.0 projects. Along with her husband, Neal Campbell, they started GeekBrief.TV on December 23rd, 2005. Five months later, they began producing the show full time with support from PodShow Network and advertisers. Cali has co-hosted Call For Help with Leo Laporte, and appears regularly on MSNBC and The Lab with Leo Laporte.

Tim Ferriss (that’s me)
Please note that I was asked to also be a panelist and not just the moderator, so I’m participating in the discussion, not being a mic hog :)

Hope you enjoy it!


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About the Author: Timothy Ferriss

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Serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, CNN, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. The 4-Hour Workweek is his first book on lifestyle design and details how to outsource and automate your life.
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