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The Not-To-Do List: 9 Habits to Stop Now

Written by: Timothy Ferriss

Article Overview: “Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. The bullets are followed by more detailed descriptions. Focus on one or two at a time, just as you would with high-priority to-do items. I’ve worded them in no-to-do action form:

The Not-To-Do List: 9 Habits to Stop Now

“Not-to-do” lists are often more effective than to-do lists for upgrading performance.

The reason is simple: what you don’t do determines what you can do.

Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. The bullets are followed by more detailed descriptions. Focus on one or two at a time, just as you would with high-priority to-do items. I’ve worded them in no-to-do action form:

1. Do not answer calls from unrecognized phone numbers
Feel free to surprise others, but don’t be surprised. It just results in unwanted interruption and poor negotiating position. Let it go to voicemail, and consider using a service like GrandCentral (you can listen to people leaving voicemail) or Simulscribe (receive voicemails as e-mail).

2. Do not e-mail first thing in the morning or last thing at night
The former scrambles your priorities and plans for the day, and the latter just gives you insomnia. E-mail can wait until 10am, after you’ve completed at least one of your critical to-do items…

3. Do not agree to meetings or calls with no clear agenda or end time
If the desired outcome is defined clearly with a stated objective and agenda listing topics/questions to cover, no meeting or call should last more than 30 minutes. Request them in advance so you “can best prepare and make good use of the time together.”

4. Do not let people ramble
Forget “how’s it going?” when someone calls you. Stick with “what’s up?” or “I’m in the middle of getting something out, but what’s going on?” A big part of GTD is GTP—Getting To the Point.

5. Do not check e-mail constantly—“batch” and check at set times only
I belabor this point enough. Get off the cocaine pellet dispenser and focus on execution of your top to-do’s instead of responding to manufactured emergencies. Set up a strategic autoresponder and check twice or thrice daily.

6. Do not over-communicate with low-profit, high-maintenance customers
There is no sure path to success, but the surest path to failure is trying to please everyone. Do an 80/20 analysis of your customer base in two ways—which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time? Then put the loudest and least productive on autopilot by citing a change in company policies. Send them an e-mail with new rules as bullet points: number of permissible phone calls, e-mail response time, minimum orders, etc. Offer to point them to another provider if they can’t conform to the new policies.

7. Do not work more to fix overwhelm—prioritize
If you don’t prioritize, everything seems urgent and important. If you define the single most important task for each day, almost nothing seems urgent or important. Oftentimes, it’s just a matter of letting little bad things happen (return a phone call late and apologize, pay a small late fee, lose an unreasonable customer, etc.) to get the big important things done. The answer to overwhelm is not spinning more plates—doing more—it’s defining the few things that can really fundamentally change your business and life.

8. Do not carry a cellphone or Crackberry 24/7
Take at least one day off of digital leashes per week. Turn them off or, better still, leave them in the garage or in the car. I do this on at least Saturday, and I recommend you leave the phone at home if you go out for dinner. So what if you return a phone call an hour later or the next morning? As one reader put it to a miffed co-worker who worked 24/7 and expected the same: “I’m not the president of the US. No one should need me at 8pm at night. OK—you didn’t get a hold of me. But what bad happened?” The answer? Nothing.

9. Do not expect work to fill a void that non-work relationships and activities should
Work is not all of life. Your co-workers shouldn’t be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself “I’ll just get it done this weekend.” Review Parkinson’s Law in 4HWW and force yourself to cram within tight hours so your per-hour productivity doesn’t fall through the floor. Focus, get the critical few done, and get out. E-mailing all weekend is no way to spend the little time you have on this planet.
—

It’s hip to focus on getting things done, but it’s only possible once we remove the constant static and distraction. If you have trouble deciding what to do, just focus on not doing. Different means, same end.

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  Just DON'T Do It!
  Where Are Your Habits Leading You?

Article Tags: 30 minutes, autoresponder, bullets, cocaine, desired outcome, detailed descriptions, e mail, emergencies, execution, grandcentral, gtd, high maintenance, high priority, insomnia, interruption, last thing at night, maintenance customers, objective, office workers, priorities



Related Forum Posts
Re: What I'm reading this weekend - Sept 10, 2010 - Glad you liked it David! I only managed to get partway through the list today because my one year old was looking for some playtime but I did read the Zen Habits one - I love reading Zen Habits while relaxing at a coffee shop!
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: What I'm reading this weekend - Sept 10, 2010 - I was also interested in the Zen Habits affiliate programme as it might mix well with my business/japan blog...
Decide your market first - Stop for a second and decide exactly who it is that you want to sell your product to. Once you've done this you'll have a far better idea of where to find them and what it is that they're interested in Cheers
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).


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