Article Overview: Up to no (coherent) good once again, The Random Show returns.
In episode 3, Kevin Rose and I discuss our top 5 must-read books, how we use them, and who should read them.
Free Download - Five Minutes on Friday, Six Minutes on Saturday: Listen to Music, Save Japan; Email a Company, Save 200,000 Sharks By Timothy Ferriss
Tim Ferriss and Kevin Rose Discuss Their Top 5 Must-Read Books
Up to no (coherent) good once again, The Random Show returns.
In episode 3, Kevin Rose and I discuss our top 5 must-read books, how we use them, and who should read them.
The 10 books are...
The 22 Immutable Laws of Marketing
Getting Real
Vagabonding: An Uncommon Guide to the Art of Long-term World Travel
Seneca: Letters from a Stoic
Leaving Microsoft to Change the World
Envisioning Information
The Tipping Point
8 Weeks to Optimum Health
Zen Mind, Beginner's Mind
The Intelligent Investor
Others mentioned:
Surely You're Joking, Mr. Feynman! (Adventures of a Curious Character)
Motherless Brooklyn
If you missed them, check out Episode 1 and Episode 2. From functional MRIs andknivestoangelinvesting and naming companies, it's as random as the name implies.
Serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, CNN, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. The 4-Hour Workweek is his first book on lifestyle design and details how to outsource and automate your life.
Related Forum Posts Re: October 2011 Top 48 Home Based Business Experts to Follow on
- Thanks for posting the list, Evan. I see SFIupdate is in 8th place...
How did the compiler work out the rankings, I wonder... If it's on number of followers, Kevin Rose is doing quite well with over a million, but Martha Stewart has a million more than that!
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Recommended Books?
- Hi Kevin
Just a thought, have you ever thought about placing a section on your homepage called "Recommended Books"? It's often a known fact that people will be interested in what an expert recommends and could possibly increase the popularity of particular book reviews that you might like to promote more than others.
Let me know if you've thought of this before or not and if it worked.
Kind regards
TheAnonymousMan
Re: Will Politics Help Or Harm Your Business?
- [quote="OmnivoreInk":c6d55zsv]
I'm listening to Rush Limbaugh even as I type, and he's aired some soundbytes from last night, a couple of people on the Charlie Rose show, talking about how little is known about Obama, how he's a "personality cult' , for example apparently when he gave his acceptance speech he was on stage all alone - no Joe Biden (locked in a bar somewhere, Rose speculated) no family. First time that had ever happened.
I can't remember all of what they said, but they were talking about a man who has just been elected President and they "don't know anything about him." They don't know what books he's read, they don't know his plans... all they know are his speeches where he talks about "Change" and "Yes we can." without giving specifics.
[/quote:c6d55zsv]
I've been saying for months that the American people don't know squat about Obama - how do people elect someone to have that kind of power without knowing anything of substance about them? Sure he gives pretty speeches - but when he doesn't have a teleprompter - his words are bizarre and frightening. Fascinating how that substance has been squashed and hidden for almost two years while he was in the public eye - with rose colored glasses, but all over the news.
His first press conference is about to start - would love to hear his real thoughts without a prepared speech. At least this TV appearance won't cost his supporters millions - well, not for the air time anyway.
Shri
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