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Achievable avalanche opportunities

Guest post by: Seth Godin

Article Overview: That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think:

Achievable avalanche opportunities

That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think:

1. The outcome might be an avalanche of attention, new business and growth, and

2. Their work makes that outcome achievable, even likely.

If you are vague about the outcome, or if the steps are too complex, or involve sacrificing a goat or waiting for lightning to hit, it's going to be very difficult to get the group excited. People are far more likely to embrace a smaller goal that feels likely than they are to devote themselves day and night to the amorphous jackpot. The specific jackpot, sure we'll sign up for that, but amorphous and ethereal is largely beyond our ability to imagine and sacrifice for.

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Article Tags: avalanche, boss, goat, investors, jackpot, lightning, new business



Related Forum Posts
Re: How to gain more website traffic? - Something overlooked often is guest blogging. I have done it once and an avalanche of traffic poured onto the linked site. Really, it's a smart strategy to perhaps look at what kind of blogs people are [i:3blz5tcm]already[/i:3blz5tcm] reading online and who is accepting guest blogging. Start doing guest blogging in that market and write more of what people are reading. I know a guy who does this quite a bit, and his advice is to attach an html formatted blog post to an email and approach the publisher. He said if he doesn't get one accepted, he'll just keep approaching others until it gets accepted.
Re: Paypal now Available to South Africans - [quote="MichelleJ":2h5840vi]Hi Alan Yes it has been very difficult. Until now we were able to make payments to people or companies but were unable to receive any payments, which effectively shut us off from many affiliate opportunities on the internet. MichelleJ[/quote:2h5840vi] That's too bad. At least now you'll be able to enjoy the new opportunities this will bring.
Re: Paypal now Available to South Africans - [quote="Alan Mater":3vc9q8kg][quote="MichelleJ":3vc9q8kg]Hi Alan Yes it has been very difficult. Until now we were able to make payments to people or companies but were unable to receive any payments, which effectively shut us off from many affiliate opportunities on the internet. MichelleJ[/quote:3vc9q8kg] That's too bad. At least now you'll be able to enjoy the new opportunities this will bring.[/quote:3vc9q8kg] I have been thinking of relocating to UK until paypal gave us the green light. Now I am enjoying the services here in South Africa
Re: Mentors vs. Coaches - [quote="jvprosperity":fduw5vdg]martin, that's a good point about Coaches Vs. Wise old owls... would be great to have a "wise old owl" with Coaching abilities... I have noticed a previous mentor of mine was not open to new ways of doing things as she mentioned that the tired and true method that worked for her was the only thing she would support that I do. It worked ofcourse and we got the desired outcome just as planned - so I'm not complaining.[/quote:fduw5vdg] I appreciate and use "tried and true" techniques etc - but the business and the promotional world is being offered many new opportunities each day and especially if you use the internet. So, keeping an open mind to these new opportunities seems necessary. Shri
Prizes - Thank you Vicki! We'll keep our eyes out for new prize opportunities!


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