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Competing with the singleminded
This conversation happens every single day at organizations large and small. You want to do the new thing, but of course you must do it in a measured, rational way.
Which is great, unless your competition doesn't agree.
When you have someone who is willing to accomplish A without worrying about B and C, they will almost always defeat you in accomplishing A. Online, of course, this often leads to doom, since there are many organizations that are willing to get big at the expense of revenue, or writers willing to be noticed at the expense of ethics or reputation. But in the short run, the singleminded have a fantastic advantage. And sometimes, their singleminded focus on accomplishing just that one thing (whatever it is) pushes them through the Dip far ahead of you and then yes, they make a ton of money and you've lost forever.
Newspapers, magazines, TV stations, hardware companies, real estate brokers, travel agents, bookstores, insurance agents, art galleries and five hundred other industries need to think hard about this before it's too late.
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By Seth Godin
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Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
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