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Crunchy

Guest post by: Seth Godin

Article Overview: The term 'crunchy granola' has been shortened to crunchy, a term used to describe people who willingly alter their lifestyle to make less of an impact on the environment. It's crunchy to give up your car for a bike, or to use mesh companies or to become vegan.

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Crunchy

The term 'crunchy granola' has been shortened to crunchy, a term used to describe people who willingly alter their lifestyle to make less of an impact on the environment. It's crunchy to give up your car for a bike, or to use mesh companies or to become vegan. I wonder what happens if we broaden the term to describe someone who changes their lifestyle for a job or a brand or a passion? "Eric is getting really crunchy about his job at Microsoft... he even gave up his iPad." Or perhaps, "Cheryl is crunchy about Vuitton... it's all she wears." Does success for you depend on creating crunchiness among your customers and fans?

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Home > Entrepreneur-Advice > Seth Godin > Crunchy >
Article Tags: crunchy granola, lifestyle, mesh

About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

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