About Seth Godin
|
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
Customers that care
- For more on Seth Godin visit www.sethgodin.com
I visited the new Apple store in NYC on 14th Street yesterday. This one isn't as flashy as the one in midtown, and it has a fairly annoying design flaw. The two front doors don't close. Push them open, walk away and the door stays open.
On one visit, they had two full-time employees standing there, walking over to each door to close it. At the time, I figured it was actually a design feature... they had a doorman. How quaint.
Yesterday, though, with the temperature outside about 45, they just left both doors open.
I asked Jeff, the employee greeting visitors, "why don't you guys keep the door shut?" After all, it seems extremely wasteful. Al Gore is on the board, but even if he wasn't, it must be costing them a fortune.
Jeff told me that people complain all the time and it can't be fixed.
Obviously, not everyone complains all the time. Perhaps it's just a few a day. But the people who complain, care. And it's the customers that care that actually have a huge impact on your business.
If no one cares, you've got trouble. Goal one is getting people to care. Goal two: listening to them.
Like this article? Share it with your friends
 |
Related Articles |
|
 Extreme Self Care
|
| |
EXTREME is not a term usually connected to self-care. Self-care usually portrays a picture of gentleness, kindness, loving self or being nurturing. People don’t consider it necessary to take extreme action when it...
|
|
Create 10 Delightful Daily Habits
|
| |
Practising extreme self-care in our life involves practising good “daily” habits.
|
|
The Importance of A Good Design
|
| |
If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
|
|
Ten Ways to Manage a Rapidly Growing Business
|
| |
While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to fi...
|
|
Customers that care
|
| |
 I visited the new Apple store in NYC on 14th Street yesterday. This one isn't as flashy as the one in midtown, and it has a fairly annoying design flaw. The two front doors don't close. Push them open, walk away and...
|
|
|
Seth Godin Books
More Seth Godin
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
