|
|
| About Seth Godin |
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
High resolution mistakes
- For more on Seth Godin visit www.sethgodin.com
The other day, I burned 602.4 calories during my workout.
Of course, I didn't really. That's just what the display said. No one can determine exactly (to the tenth of a calorie) what I burned, certainly not this machine.
But the number is prominent and apparently precise. So it appears to be worth paying attention to.
Like a site's Alexa rank. Or your son's high school GPA.
Why do so many successful entrepreneurs go right back to building another company after they've sold their previous one? One big reason is how easy it is to read the balance on a bank account. Shouldn't multimillionaires leave bigger tips at restaurants? It's all about keeping score.
The danger is when you keep score of the wrong thing because it's easy or precise.
There are literally millions of bloggers that have become so focused on measurable traffic that they end up posting nonsense designed to do nothing but attract a Digg. Look back at a blog like that a month later and it appears to be a series of gimmicks, all designed to maximize a metric that's almost totally irrelevant to what the blogger set out to do in the first place.
Here are some common metrics (and the thing that might be the real point):
Good grades in school (the ability to solve problems in life)
Lots of raw traffic to your blog (conversations among prospects who become fans or customers)
Burning calories (feeling better and looking good)
Clickthrough rate on ads (conversion rate to customers)
High salary (long-term happiness)
Class rank (actually learning something)
Number of stock options (future prospects of your employer)
This quarter's commission (reputation in the industry)
Technorati rank (number of RSS subscribers)
Sometimes the unmeasurable is a shield, a way to insulate ourselves from the fear of measurement. But to embrace a number just because it appears to be accurate (though not relevant) is just as bad.
The humidty in NY today, in case you were curious, is supposed to be 64%.
High resolution mistakes - To learn more about this author, visit Seth Godin's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
|
More Seth Godin
|
 | ||
 |
||
 |
||
 |
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Evolution of Networking Getting Past Your Past Start eTutoring Business SEO Made Simple Sample Chapter SWOT Analysis Template |
|
 | ||
 |
Guide To ERP Software
Business Management Software | |
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||