About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
Hiring the right people
- For more on Seth Godin visit www.sethgodin.com
Bought some stuff at the Container Store yesterday (this is a true story, btw).
The clerk bagged the items.
Then decided she had used too big a bag.
So she took the items out, carefully refolded the bag and grabbed a smaller bag.
Bagged the items.
Decided that this was good, but that new bag might not be sturdy enough.
So she took a second bag and put the first bag into the second bag to reinforce it.
I finally had to grab the stuff out of her hands, stifling her screams for more time, more time, and ran out of the store, even though she was concerned that the 'paid' sticker on the oversize item was a little crooked.
Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.
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