Article Overview: It's amazing that people have so much time to fret about today's emergency but almost no time at all to avoid tomorrow's.
Free Download - Caring By Seth Godin
How far away is your emergency?
It's amazing that people have so much time to fret about today's emergency but almost no time at all to avoid tomorrow's.
A glimpse at the TV and internets shows one talking head after another angsting about today's economy. These are the same people who needed to devote entire hours to mindless trivia nine months ago when they could have done an enormous amount ofeducationabout avoiding this mess in the first place.
Six years ago, I gave a mildly controversial talk to the newspaperpublishersat an annual convention. I explained in detail why they were just a few years from bankruptcy and how they could use themomentumandassetsthey had to build up a hyperlocal internet presence and permission asset now, because it would be too late when the emergency hit. Of course, my talk wasn't an emergency, they had other priorities, and so the dire prediction comes true.
When gas is $10 a gallon (and it certainly will be), we'll have plenty of time to obsess about what we can't change and what a mess our world is. So I wonder...Where are the groundbreaking reports about how this device or that organization are wasting so much energy today, when we can still do something about it? Why not shine a light on theholeswe're digging today as opposed to the canyons we'll have to deal with years from now?
They say the best time to look for ajobis when you don't need one. And the best time to invest in a new Purple Cow is when you're still milking the old one. Move your emergency back in time and you'll be amazed at how far yourmoneygoes.
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Related Forum Posts Re: September Action Plan
- I face the opposite problem in September...
The summer is a period when I can work at my online business, but towards the end of September college classes kick back in and the challenge then is not to lose momentum.
So far, there have been no "emergency calls" from my main college asking me to cover extra classes, and with my more efficient private teaching schedule in place, I am hoping to be able to keep pressing forward through the autumn...
DH
Re: How do you budget your life?
- [quote="GT Bulmer":1cwfzwox]The best planning and budgeting concept I have seen (and [u:1cwfzwox]some[/u:1cwfzwox]times follow) to help plan for the future is "Pay yourself first." Decide on a dollar amount or a percentage, then on "payday" the first thing you do is put that amount into a savings account that you have mentally [u:1cwfzwox]blocked[/u:1cwfzwox] yourself from accessing for anything but the intended purpose. Do not consider it an emergency fund or a rainy day fund. Keep it as a retirement fund that you cannot touch for anything else.
If there is something you want to buy - a major expense, that is - you can do the same thing. You can "save up" for it by determining how much you can put into a special, untouchable savings account each payday. Then, on payday, "pay yourself first" and do not touch that money for anything else.[/quote:1cwfzwox]
Every person has to keep retirement fund . "Pay yourself first" this will be the best method for future and retirement planing.
Re: You don't need the new iPhone
- Reality bites, gone are the days when kids are playing outside running around... today they are just either infront of their computers or playing with their smart phones or other game consoles. It is not wise to waste your money over technology that gets a newer version every 10 months, but never the less you can't discount the fact that it has helped a lot of people. It comes in handy whenever you need it, it actually increased the quality of life in many aspects most people don't see because we've grown so much used to it. Imagine going on a hike then you are suddenly lost or went to another path away from your friends, you can simply call them to get to you or call the emergency hotline when you need to. Imagine riding the tube and suddenly remembered that you need some urgent information, would you skip the tube to go to library or the newstand? or will you stay and continue to where you are headed to and use your smart phone to get the info you need? If you are at home and thought of preparing a new recipe for your family will you go out and look for a recipe book? or will you just perhaps use your smart phone to look for a good recipe?....
Embracing new technology is not that bad nor does it hinder the quality of life.... but for what its worth.... some companies continues to upgrade their gadgets for the sake of "striking while the iron is still hot" then it makes us realize the marketing power they have, some people are contented with what they currently have while others swoon just to get the "latest"... The article is right, well if you go to this extent... you should realize that you can certainly do better than that....
Re: What Businesses to Bail Out?
- A year after the government bailed out the big banks , the big automakers and one very big insurance company , the Obama administration seems to have finally gotten around to helping small business.
In his weekly address on Saturday , the president shined the spotlight on small business owners and their struggle to get the credit they need to help get their businesses back on their feet.
“These are the very taxpayers who stood by America’s banks in a crisis,” Obama said, “and now it’s time for our banks to stand by creditworthy small businesses and make the loans they need to open their doors, grow their operations and create new jobs.”
Unfortunately , that’s easier said than done. It was one thing for the government to buy up stacks of bad debt and pump billions of dollars of liquidity into the financial system. It’s quite another to persuade a bank to lend money to a small business that, even in good times, may have a tough time making a go of it.
That’s why it’s going to take more than browbeating banks and super-sizing SBA loans to get America’s small businesses off the respirator and out of the emergency room. It’s going to take revenue–sales generated by customers armed with paychecks, credit cards and home-equity credit lines who feel confident enough to start buying again. But with gun-shy banks and credit-card companies cutting consumer credit to the bone, small businesses are going to have a tough time making sales to customers who have to dig into their wallets and come up with cash. And with double-digit unemployment predicted to continue for many years to come, paychecks will also be in short supply.............
Wills, Power of Attorneys personal, bank, health
- These four items are important even if you don't have a business.
You don't have to have a Will because the law has procedures that are in place just incase someone dies without a Will. It is call dieing intestate. However, it can be an expensive process for your beneficiaries and your estate may not go to who you want it to go to.
A Will - helps you set up where you want your assets to go to and who they go to. They set out your wishes for the business as well. In Ontario, you do not have to have a Will prepared by a lawyer but sometimes it is in your best interest to do so. There is a lot of info on the internet and kits that are available but they key to this are the witnesses to your signature. You may want to write it yourself and then have a lawyer witness the signing of the Will. If you handwrite you’re Will then you don't need to have it witnessed. But the entire document must be in your handwriting no typing allowed.
The Power of Attorneys - Personal or Health
Personal - This gives someone consent to act on your behalf if you can't due to physical or mental disabilities. The Power of Attorney goes into effect only when you are incapacitated or you authorize it. So it can be signed and ready to be used but only takes effect when you are ready to use it. You don't need a lawyer to prepare these - there are kits on the internet, there are kits that the government have where you can fill in the blanks. But if you have an extensive estate I would take it to the lawyer because their could be other issues that need to be dealt with.
Health – This Power of Attorney outlines what you want to happen in case of medical emergency, for example, do you want to be revived if there is no hope of recovery, is the most common reason, maybe the type of treatment that you want to receive for the particular illness you have. This Power of Attorney protects your health rights when you can't speak for yourself and it gives someone else the right to speak for you. In the Power of Attorney you would outline your request and designate someone to carry them out.
Bank - This one designates someone to look after your finances if you aren't able to do them. The banks have special procedures and these forms are completed at the bank. So if you became ill then your designated person can take care of your finances until you are ready to resume doing them.
The Power of Attorneys and the Wills are legal documents and they can be revoked or changed at any time. If your estate is very large then I would suggest that you have a lawyer prepare these documents to protect your interest.
Again, the law does not have the same rules as a married spouse so this would protect the surviving partner in a common-law relationship.
I realize that most of the subjects that are discussed on this site are concerning growing your business but I deal with the hidden aspect of the business as well and these could affect your business as much as if you can't find that next client.
Happy and Prosperous New Year Everyone
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