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How to be a millionaire

Written by: Seth Godin

Article Overview: First step, make a million dollars.

How to be a millionaire

First step, make a million dollars.

Is purple necessary? Shariq wonders why so many big, successful, profitable companies (Dell, Wal-Mart, Accenture) are boring. Doesn't it contradict so many of the pundits who say we need to be remarkable, small, excellent, etc?

It's pretty compelling logic--look at superbig, superprofitable companies, do what they do and boom, you'll be successful.

There are two problems. The first is that they already did what you are setting out to do. So copying them doesn't give anyone a reason to switch. Filling a filled niche is incredibly difficult and doing it without something to give you a significant edge doesn't work.

The second problem is that long ago, every one of these companies you'd like to emulate was remarkable. Dell, for example, wasn't boring when they invented so many of the tactics that remade the industry. Wal-Mart faced down skeptics for decades.

Bottom line: growth, if it's growth you're after, doesn't come from acting like you are already the dominant force in the market, able to deliver average products for average customers. Growth always comes from the edges.

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Article Tags: accenture, boom, bottom line, decades, dell, dominant force, logic, million dollars, niche, profitable companies, pundits, shariq, skeptics, wal mart



Related Forum Posts
Re: Entrepreneurship? Just do it - I totally agreed with you and let me site this example. The guys that started Youtube were working with paypal.com earning wages to keep them going. Today there are not a millionaire but a billionaire. If they are still at paypal they would still be earning enough to let them pay their bills
Re: What would you be willing to do for a million dollars? - I agree with both GT and Tanny that earning the money over a period of time in an ethical manner is important. To quote Jim Rohn he says it is not the money that is important when you become a millionaire but the person you become in the process. MichelleJ
Re: A litte help!! - The best way to go about it is to give the first version free. When they get used to it to sell them the next version. This is what McCaffe did with his anti virus software. He gave the first version free and today he is a multi millionaire or even a billionaire today
Re: How do you create a million dollar idea? - I've learned from a millionaire mentor "Lists of Ten" strategy. The idea is to create at least 10 items in the list on a daily basis. For instance, 10 ideas to create 1 million. Everday, there should be 10 DIFFERENT ideas. This means 300 ideas in one month. The trick to this strategy is to train the brain/mind to look for what you focus on! Have a better and better day!
Ideas For Business - Hi, we are working on this co-op project where we need to create a small business and make some money, I was just wondering if you might have any ideas of what people need these days and any business ideas. Although remember we are just students and not some multi millionaire people so we need to start small. So what can we do that you think would be a good start up business?


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