Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   
Entrepreneur Advice:
Seth Godin
www.sethgodin.com
   
About Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.



Recent Article:

How to create a great website - For more on Seth Godin visit www.sethgodin.com



Here are principles I think you can’t avoid:

1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.

2. Change the interaction. What makes great websites great is that they are simultaneously effortless and new at the same time. That means that the site teaches you a new thing or new interaction or new connection, but you know how to use it right away. (Hey, if doing this were easy, everyone would do it.)

3. Less. Fewer words, fewer pages, less fine print.

4. What works, works. Theory is irrelevant.

5. Patience. Some sites test great and work great from the start. (Great if you can find one). Others need people to use them and adjust to them. At some point, your gut tells you to launch. Then stick with it, despite the critics, as you gain traction.

6. Measure. If you’re not improving, if the yield is negative... kill it.

7. Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”

8. If you hire a professional: hire a great one. The best one. Let her do her job. 10 mediocre website consultants working in perfect harmony can’t do the work of one rock star.

9. One voice, one vision.

10. Don’t settle.



Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Social Media Marketing: Viral Marketing Using Bookmarking
  You have probably noticed all of the different bookmarking websites throughout the internet. These bookmarking sites such as Squidoo, StumbleUpon, Digg, Reddit and others are a great way to market your website by p...
The Foundation of Website Design
  The Webby Awards have identified 6 fundamentals to great website design. The list is instructional in terms of judging the effectiveness of your existing website or initiating your plan for a new website.
The 5 Most Common Internet Marketing Mistakes
  By understanding the common errors many entrepreneurs make, we can learn to avoid failing unnecessarily and help businesses thrive! Here are 5 of the most common errors.
What is the Right Web Design Software For Me
  How cheap should you go when searching for a viable web design software to run your business? It depends on if you have a professional designer in-house (which in that case you don't want to go cheap) or if you plan...
Social Media Marketing: The Evolution Of SEO
  Using social media marketing is a great way to promote your business, especially if you incorporate Google Gadgets into the act! Google gadgets are little pieces of code that can be downloaded from Google for free....

Related Forum Posts Related Forum Posts
Revenue Streams for Websites Revenue Streams for Websites
Website Design Website Design
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f
Maybe We Can't Beat Them Maybe We Can't Beat Them
Re: Revenue Streams for Websites Re: Revenue Streams for Websites
Ccopyright Materials Ccopyright Materials
Startup failures Startup failures
Back to discussing Amazon Back to discussing Amazon

Related Forum Posts Related Businesses - Evan Elite Authors
Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website

The Evan Elite Authors program is currently in beta phase. For details please contact us.

 


Seth Godin Books

Seth Godin - All Marketers Are Liars

Seth Godin - Free Prize Inside

Seth Godin - Purple Cow

Seth Godin - Survival Is Not Enough

Seth Godin - Permission Marketing

Seth Godin - Unleashing The Ideavirus

Seth Godin - The Big Red Fez

 

More Seth Godin

Seth Godin's Blog

Seth Godin: Highly Ranked Speaker

 

 
   
 
 
   

 

 

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell