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Ignore your critics

Written by: Seth Godin

Article Overview: If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you...

Ignore your critics

If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you...

and two of them are negative, while 98 are positive...

which ones are you going to read first?

If you're a human being and you're telling the truth, the answer is pretty obvious: you want to know which misguided losers had nasty things to say and you want to know what they said. In fact, if we're being totally truthful, it's likely you're going to take what the critics had to say to heart.

That's a shame. The critics are never going to be happy with you, that's why they're critics. You might bore them by doing what they say... but that won't turn them into fans, it will merely encourage them to go criticize someone else.

It doesn't matter what Groucho or Elvis or Britney or any other one-name performer does or did... the critics won't be placated. Changing your act to make them happy is a fool's game.

Here's a surprising thought, though. You should ignore your fans as well.

Your fans don't want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. You fans want lower prices and more contributions, bigger portions and more frequent deliveries.

So, who should you listen to?

Your sneezers.

You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

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Article Tags: britney, elvis, fool, frequent deliveries, game, groucho, heart, laundry list, losers, nasty things, shame, telling the truth, tweets



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Re: Spellcheck? - [quote="TheAnonymousMan":2f894q6j]When discussing the majority of people I would definitely say that most people hit the "Change" or "Ignore" button without thinking too much about the correct spelling of a word. All bosses are concerned about is getting the report to the Directors meeting on time.[/quote:2f894q6j] That probably depends on what the "majority" are trying to accomplish. I have word set to alert me about misspellings and grammatical problems, so I fix most as I go. But I also add names etc to the dictionary because I get tired of seeing the red and green squiggles when I know the info is right. If you're only going to click "Change" or "Ignore" then why bother to take the time to use spell check????? Business people that I work for want the info compiled in a timely manner and they want it right - which is fine because that's the way I strive to do any project. Sending out a memo, letter, report etc with obvious spelling and grammatical mistakes makes the person and the company look bad as far as I'm concerned. Shri
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