About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
In search of better
- For more on Seth Godin visit www.sethgodin.com
Every day, in almost every office of almost every organization, people are going to get together to make something better.
Making things better is a natural impulse, especially if you want to grow.
Unfortunately, better is not always the right strategy. Better is not always superior to different.
When you make something that works a little better, you're playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you're trying to change the game.
The next time your engineers or customer service people want to initiate a project to make something better, challenge them to make something different instead.
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