Tweet

Is hiding a growth strategy?

Written by: Seth Godin

Article Overview: Wendy's is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they're hoping that people won't realize that eating every meal there is going to make them fat.

Is hiding a growth strategy?

Wendy's is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they're hoping that people won't realize that eating every meal there is going to make them fat.

Porsche ran a huge ad in today's New York Times for the Cayenne. It contains every imaginable stat, including the size of the brake rotors. Oh, they left one stat out: mileage. Perhaps they're hoping that people wealthy enough to buy a $60,000 SUV won't notice how much gas they're using...

The thing is: if you're going to work this hard to hide information that's likely to be quite important to some users, it's going to be very hard to grow. One way or the other, the market finds out.

Related Articles
  Any Volunteers For The Next Presentation?
  Climate Scientist Cleared: Deniers Deprived of Misinformation Strategy
  MOST OF US REMAIN STRANGERS
  A World of Contradictions
  The fine print of Groupons goes both ways.

Article Tags: calorie content, cayenne, legal loophole, menus, mileage, new york stores, new york times, porsche, stat



Related Forum Posts
Re: Mobile Marketing - Indeed mobile marketing is one of the high rollers in the online marketing business. Nevertheless if we want growth for our business an application of this strategy is advantageous.
Growth? - when we say "Grow" are we talking about growth in scale or growth in their bottom line. I feel when business owners talk about money their main concern is to have their current customer buy in more frequency and thus improving their bottom line i.e through referrals, joint-ventures etc. growth in scale can be scary due to the amount of risk and effort required to undertake it. Not to mention the owners also being concerned about being in more than one place at once as they haven't in most cases systematized their businesses.
Names our important - [quote:1sb3nkhz]There troubles began with an aggressive growth strategy spearheaded by the father and son team that bought Quiznos back in 1991, Rick and Dick Shaden - aka 'The Shady's'. [/quote:1sb3nkhz] People with names ripe for those kinds of nicknames really should stay on the straight and narrow! Or change their names!
Re: Enticing Franchises - Top 9 List - Hi IdeasUniversity... the update was posted earlier...just scroll up this thread and review the 2nd list and you'll see the average start up costs. GT - Maybe someday? IHOP has a solid reputation as a franchiser. They really know how to co-exist with their franchisees and develop a win/win scenario. Another interesting point would be their slow growth strategy. By taking their time and carefully building up their franchise program they have avoided the pitfalls of the fast track approach.
Re: Do Women Play the Stock Market? - Hi Aneshia, [quote="AneshiaYS":1lz5khur]I implement a strategy for risk management[/quote:1lz5khur] I'm glad to read this. I think it's the most important part of investing. "Diversify" and have a clear "exit strategy" - ah yes, but "following it" is the hard part and if you have a strategy to induce your clients to follow the strategy, I should think it would be an excellent service.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Leading from Authenticity is a Beautiful Thing

How To Calculate A Minimum Fee For Your Services

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.