Is hiding a growth strategy?
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Free PDF Download Caring - By Seth Godin |
Wendy's is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they're hoping that people won't realize that eating every meal there is going to make them fat.
Porsche ran a huge ad in today's New York Times for the Cayenne. It contains every imaginable stat, including the size of the brake rotors. Oh, they left one stat out: mileage. Perhaps they're hoping that people wealthy enough to buy a $60,000 SUV won't notice how much gas they're using...
The thing is: if you're going to work this hard to hide information that's likely to be quite important to some users, it's going to be very hard to grow. One way or the other, the market finds out.
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Free PDF Download Caring - By Seth Godin |
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About the Author: Seth Godin RSS for Seth's articles - Visit Seth's website Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Click here to visit Seth's website. Who sets your agenda JAM Just another meeting On pricing power Profligate How to create a great website |
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