About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
It seemed important at the time
- For more on Seth Godin visit www.sethgodin.com
Last week, I was running from one meeting to another in the city when I passed an old friend on the street. "No time to talk, sorry!" I said as I hustled off.
When we connected by email a bit later, he said he hoped I had a good meeting, and that it was worth the hustle.
I couldn't remember where I had been headed.
It seemed important at the time.
I've got two takeaways for you:
the first is that a lot of our day is spent doing stuff that seems urgent but really isn't.
and the second is that most people buy most things in a state of urgency, not relaxation. We pay what we pay when we buy what we buy because right then, in that moment, it's not just important, it's vital.
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