Like a dream come true
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Free PDF Download Caring - By Seth Godin |
That's the way Derek Sivers (founder of CDBaby) described his mission statement in building the company. "What could I build that would be a like a dream come true for independent musicians?"
What an extraordinarily universal way to construct a product, a service or a business. Notice that dreams are rarely "within reason" or "under the circumstances." No, dreams are dreams. If your business is a dream come true for customers, you win. Game over.
Too often, I hear about businesses that just might be a dream come true for their owners, but hardly for the people they seek to recruit or the customers they hope to snare. What do your prospects dream of? What would get them to wait in line?
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Free PDF Download Caring - By Seth Godin |
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About the Author: Seth Godin Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Click here to visit Seth's website.   Responsibility Marilyn Monroe the Mona Lisa and Jackson Pollock Logos Getting vs Taking The spirit of the game |
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