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Like a dream come true
What an extraordinarily universal way to construct a product, a service or a business. Notice that dreams are rarely "within reason" or "under the circumstances." No, dreams are dreams. If your business is a dream come true for customers, you win. Game over.
Too often, I hear about businesses that just might be a dream come true for their owners, but hardly for the people they seek to recruit or the customers they hope to snare. What do your prospects dream of? What would get them to wait in line?
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By Seth Godin
About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Ignore your critics
Art is what we call
What you can learn from a lousy teacher
You dont have the power
The relentless search for tell me what to do
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