Home Features Mastermind Videos About Advertise Blog Network Contact
   
Entrepreneur Advice:
Seth Godin
www.sethgodin.com
   
About Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.



Recent Article:

Making your customers uncomfortable - For more on Seth Godin visit www.sethgodin.com

Tomorrow is the ridiculous Black Friday ritual, gaining in steam every year, in which large American retailers run big sales that start at 6 am. People line up even earlier to get in first. Kids are stampeded. Muscles are pulled. Friendships frayed. Credit cards exhausted.

Why? In an always-on internet world, why force people to do something they would ordinarily avoid?

Because they like it. It feels special. They are somehow earning the discount. The store creates discomfort and then profits from it. And the customers save money...

Southwest did the same thing to load their planes. By getting rid of boarding passes, they create a small sense of panic. People line up and push and shove to get on the plane in the mistaken belief that somehow they won't get on.

Southwest created discomfort and then got their planes out faster. And the travelers save time...

Better is not always better, at least according to some measures.



Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Get Rid of Half Your Sales Force - Now!©
  Most sales people spend the majority of their time in customer service. Most companies want to grow the customer base. This is a conflict that management needs to address in this economy.
The Emperor Has No Clothes
  We need more courage to inform those in charge when things are not right. Here's a way to look at it from a childhood fairy tale.
Dont Say Yes When You Mean No
  In this article you will learn how not to say yes when you mean no.
Is Your Life Working?
  Success depends on facing facts.
Tough Love Advice For The Home-Based Entrepreneur
  Not where you want to be with your home business? Feel like a never-ending uphill battle? If things aren’t going as planned, it’s time to take a good hard look at the cause – which is closer to home than you think.

Related Forum Posts Related Forum Posts
FastTrack Program with Promotional Guru Kathleen Gage FastTrack Program with Promotional Guru Kathleen Gage
Re: Marketing to Wealthy Consumers Re: Marketing to Wealthy Consumers
Re: How do you save your business from construction? Re: How do you save your business from construction?
If you had a million dollars... If you had a million dollars...
Firing your customers Firing your customers
Re: Hi I'm new here Re: Hi I'm new here
Re: How do you save your business from construction? Re: How do you save your business from construction?
5 Points 5 Points
 


Seth Godin Books

Seth Godin - All Marketers Are Liars

Seth Godin - Free Prize Inside

Seth Godin - Purple Cow

Seth Godin - Survival Is Not Enough

Seth Godin - Permission Marketing

Seth Godin - Unleashing The Ideavirus

Seth Godin - The Big Red Fez

 

More Seth Godin

Seth Godin's Blog

Seth Godin: Highly Ranked Speaker

 

 
   
 
 
   

 

 

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell