About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
No user servicable parts inside
- For more on Seth Godin visit www.sethgodin.com
That's what it says on countless electronic and mechanical devices. "Don't touch this," it says, "you're way too dumb to open it... you'll get hurt"
The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it's web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it's really easy to see the world as a black box.
Here's a simple secret of success: ignore the sticker.
Figure out how to use the tools that the most successful people in your field understand innately.
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