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No user servicable parts inside

Written by: Seth Godin

Article Overview: That's what it says on countless electronic and mechanical devices. "Don't touch this," it says, "you're way too dumb to open it... you'll get hurt"

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No user servicable parts inside

That's what it says on countless electronic and mechanical devices. "Don't touch this," it says, "you're way too dumb to open it... you'll get hurt"

The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it's web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it's really easy to see the world as a black box.

Here's a simple secret of success: ignore the sticker.

Figure out how to use the tools that the most successful people in your field understand innately.

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Home > Entrepreneur-Advice > Seth Godin > No user servicable parts inside
Article Tags: entire world, google, google analytics, hard drive, mechanical devices, secret of success, t touch, web design

About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

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