Tweet

Out of the corner of your eye

Written by: Seth Godin

Article Overview: Juxtaposition matters. And so does surprise.

Out of the corner of your eye

Juxtaposition matters. And so does surprise.

Most marketing is intentional. In this ad I will advertise this product.

So is most writing. A knitting blog writes about...wait for it... knitting.

Our mind is prepared for what we are about to receive. If it's a sales pitch, we're ready to ignore it. If it's on a familiar blog, we're ready for it to be familiar.

Real memories are created by surprises.
Real change is created by unexpected juxtapositions.

Time magazine used to work (when it worked) because an irrelevant and slightly loopy article about some unusual idea was right between an article on Israel and one on welfare.

And New York City works, when it works, because the zoning is so mixed up. Right in the middle of the meat market district... there's a high end clothing store.

Most marketers, probably you, are busy putting your round pegs in the round holes that have been given to you. What if you did the opposite?

Related Articles
  30 Seconds to Explosive Networking & Sales Results
  When You're Extraordinary, You Gotta to Do Extraordinary Things
  How To Increase Your Opt-In Rate By 33%
  Oops!
  How to Insert a Login Form into your Joomla Website

Article Tags: blog, clothing store, holes, israel, knitting, marketers, marketing, meat market, memories, new york city, pegs, surprise, surprises, time magazine, welfare



Related Forum Posts
Starbucks and Real Estate - I don't think I am the only one to notice this but every corner a new Starbucks erects, it raises the property value or seems to raise the perceived value, don't you think?
Re: Big congrats to GT! - Well done, GT! I knew this achievement was right around the corner. Keep on inspiring us! Kevin, nice to see you drop in. Hope things are going well for you! Have a Happy New Year, everyone!
Re: Need A Review Of My Internet Marketing Blog - I would say that the free training info in the upper right corner is a little hard to read. Also, the HTML title doesn't work so well for me. I think you can call it something a little more descriptive. Otherwise, I think your site is amazing. Where did you get this template?
Re: Google Calendar - You have to open an account with them and then when you open Google you'll see My Account in the top right corner. If you click on that it will have a calendar link.
Depends on type of business - It really depends on your business and your motivation. Even if you are working from home, I think you need a dedicated business space, even if it is just a corner of a room that is used for nothing else.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Marketing & Sales tools – going back to basics

How to Set Sales Goals that Work

Smart & Simple Internet Techniques

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.