About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
Profligate
- For more on Seth Godin visit www.sethgodin.com
When I walked into my hotel room the other night, I was amazed to discover that no less than 18 lights were on (all traditional bulbs) and that the heat was set on three different thermostats to a toasty 75 degrees in honor of winter.
Then, when I got home, the $125 watch I had ordered from Amazon was waiting for me. The box for the watch contained four pamphlets, a small velvet bag, a cleaning cloth and was more than 10 inches by 3 inches by 3 inches in size. It weighed well over a pound--just the presentation box, not the watch.
In both cases, I don’t think I would have noticed or cared just a few years ago. Today, both feel wrong. Not all of your customers will feel this way. Many will embrace willful waste as a sign of confidence or luxury. But as more customers change their worldview about waste, you need to consider who you’re talking to and what you’re saying.
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