||Like it? PLEASE +1 it! Thanks!|
Reorganizing for profit
They organize by brand/designer or label
Within that, they organize by type of item
and within that, by style
and finally, by size
So, all the Armani blue suits are next to each other, then by size.
So, all the boxer shorts at the Gap are on a wall, organized by style first (checks over here, stripes over there,) then by size.
So, all the power tools at Home Depot are together, sometimes by brand, sometimes by function (saw) and then by type of material to be cut (wood).
This is dumb, and the web makes it obvious why it's dumb. It's dumb because it makes it easier for the clerk, not for the customer. And dumb because it plays to the label's ego, not to ours.
Does anyone say, "okay, even though my son wears size large boxers, these striped ones are really nice, I'll buy the small instead." Of course not.
So why not put all the large boxers right next to each other, regardless of designer and style?
When you go to Home Depot to get what you need to build something out of wood, why don't you find the glue and the wood saws and the screwdrivers and the screws all together in a section called, "working with wood"?
It's pretty simple: if you want to sell belts and socks and even shoes, you need to sell a suit first. Make it easy to add on, and people will do it, quite happily.
Related ArticlesKey Performance Indicators for Retail (KPI)
5 Tips to Starting a Successful Non-Profit
The Secret Button in QuickBooks for a Better Profit and Loss Report
What Business Are You In?
Some write about 3 ways to increase profit
Announcing: High Profit Fundraising for Your Fundraising Team
8 P's of Strategic Social Marketing for your Non-profit
“Profits Are Better Than Wages.”
Credit Card Processing Options for your Non-profit
How Does Cause-Related Marketing Work?
Hobby Loss Rule
Profit Boosting Tip - Don’t just focus on turnover and sales
Make Money Online With eBay
How To Make Money In Your Business
Are You Making The Profit You Thought You Would In Your Network Marketing Business?
How Do You Read Profit And Loss
Is Business for People or for Profit?
Good Goals For Business
Free PDF Download
By Seth Godin
About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Teaching the market a lesson
The chicken and the egg
Related Forum PostsProper pricing & profit margins
Re: Ideas For Business
Re: How do you make your money work for you?
Re: Service Or Product?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|