Like it? PLEASE +1 it! Thanks! Evan Signature
Evan Carmichael Top Header about About

Should small businesses whine?

I bought some clothes from a merchant via Amazon. The company that I ordered from shipped the wrong item. I sent it back and was told it will take three or four weeks to process my return. A month!

I wrote back, asking why it would take so long. The response, "Thank you for your inquiry. To answer your question we are NOT an big company like Amazon we are actually a small company, That is why it does take us a little longer than others."

Of course, you'd think a small company could be faster. More important, you'd think the company would realize that I couldn't care a whit about how small they are... I just want good service.

If your small company can't deliver a better experience (in areas people care about) than a big one, why on Earth should someone do business with you? I'm not saying you must have faster service, a bigger website, lower prices and twenty-four hour a day phone support. I'm saying that for some of your customers, you have to be monstrously, demonstrably, better.

The web is a great equalizer. A tiny business can have a better website than a huge one. A tiny business can do better customer support than a big one. A tiny business can write a better newsletter than a big one. Maybe not for everyone, but everyone is for the big companies. The passionate minority is happy to embrace the small company. As long as they focus and don't whine about it.

Small is a weapon, not an excuse.

Related Articles

  The Whiners - Salespeople Who Get Your Attention
  Network Marketing Whine Made With 100% Sour Grapes
  SMEs - entrepreneurs sourcing start up finance
  Who, What, When, Where, Why, and How
  What are the common issues for small businesses?
  Those With the Best Talent Win
  The Rise of the People-Less Business
  Why small businesses are important for the Canadian economy
  Small businesses turning to contractors
  Five Good Joint Venture Questions to Ask
  How to Deal with Difficult Clients
  There’s No Whining In Sales Or The Lack Thereof
  The Value of Small Businesses
  The Small Business Underdog: How to go head to head with the big dogs of business.
  1.0 Abstract: Entrepreneurship and Small Business Enterprise Growth in Uganda
  Entrepreneurs and Dancing with the Stars
  SBA Loan Programs
  Small Home Business Ideas Targeting Local Offline Businesses
  How to spot a LIFETIME Scammer!
  Interesting Marketing Trends of Small Businesses [Infographic]

Home > Entrepreneur-Advice > Seth Godin > Should small businesses whine >

Free PDF Download
By Seth Godin

About the Author: Seth Godin

RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Dashed Line

Seth\'s Blog
More from Seth Godin
Whats the point of popular
Dont make a bad deal
The bad table
Two kinds of people in the world

Related Forum Posts

Small Business Associations Small Business Associations
Re: What Businesses to Bail Out? Re: What Businesses to Bail Out?
Re: Direct Mail Postcards Re: Direct Mail Postcards
Home-based Business Home-based Business
Re: hi graphic designer Re: hi graphic designer

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause

By: Evan Carmichael

Like this page? PLEASE +1 it! Evan Signature


Subscriber Counter
  Supporters: Thank you Sharon Galor of Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs! 
Connect with Evan google plus facebook Twitter YouTube Contact