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Sometimes, price is an attitude

Guest post by: Seth Godin

Article Overview: Passed a store the other day. The sign read 99 CENTS! And the subtitle was, "Everything $1 and up".

Sometimes, price is an attitude

Passed a store the other day. The sign read 99 CENTS! And the subtitle was, "Everything $1 and up".

The 99 cent store was never popular because there's some magical power about the price that is a penny less than a dollar. No, it's because it represents an attitude, that this stuff is CHEAP. Not absolute cheap, just relatively cheap. Not even a good value, just cheap. Cheap compared to its non-cheap competition.

At the other end of the spectrum, the prices at the Hermes store appear to be missing a decimal point or two. The attitude is, "wow, this stuff is expensive." It's not about what you get, it's about how it feels to pay that much.

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Article Tags: attitude, subtitle



Related Forum Posts
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Hi Barry, Thank you for a great post and to all the members for your excellent comments. I can only agree that attitude plays a big part. This business is about identifying the niche you want to work in, how you are going to get traffic then how you are going to get sign ups to your product or service. Sadly. a lot of people give up early because their attitude is all wrong as they expect success without laying the foundations before they start and without the right attitude they are doomed to failure. regards, Mal.
Re: A bad attitude is like a flat tire. If you don't change it, - Bad attitude will make you lose your clients and customers, even if you change your attitude it takes a while for them to come back
Re: What can You Learn from a Jobless and Homeless Woman? - Alan, I definitely agree that a person needs all of those things. I think for me, it was the positive attitude that was the most important. If I woke up with a "defeated" attitude, I knew I had to do something to snap me out of it quickly. Either read a few chapters from a Zig Ziglar book or the Bible. I'm sure everyone has their own little routine.
Re: Winners vs. Losers - Thanks Evan May I add Winners have a passion for success Winners have positive mental attitude Winners are committed Winners see problems as opportunities Winners love the challenge (of difficulties) Losers Easy to recognize - I try to avoid them; attitude, commitment, body language, participation, procrastination, fear, ....
Re: Quote of the Day - John Johnson - Hi Evan, Thanks for the link; I love Johnson’s quotes and his attitude to life in general. The fact that he started to make his millions during a time when it was really tough for African Americans to succeed makes his story even more remarkable. I particularly like his attitude to retirement as he kept working right up until his death and I happen to believe that retirement is a matter of choice if possible and not compulsory but unfortunately most people don’t get that chance. regards, Mal.


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