About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
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Sorting out
- For more on Seth Godin visit www.sethgodin.com
Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”
Think about that one for a second. Not about maximizing demand, but about sorting it out. When your messages reach the right people at the right time in the right way, magic happens. It's not about forcing or pushing or attacking or targeting or closing.
This is a huge step forward in how you can think about your customers and how they act.
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