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Sorting out

Written by: Seth Godin

Article Overview: Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”

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Sorting out

Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”

Think about that one for a second. Not about maximizing demand, but about sorting it out. When your messages reach the right people at the right time in the right way, magic happens. It's not about forcing or pushing or attacking or targeting or closing.

This is a huge step forward in how you can think about your customers and how they act.

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Home > Entrepreneur-Advice > Seth Godin > Sorting out
Article Tags: 20th century, magic, right time

About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

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