About Seth Godin
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| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
States rights
- For more on Seth Godin visit www.sethgodin.com
If you own a web page, you really owe it to yourself and to your users to pay attention to state.
Don't treat everyone the same. First time visitors want something different than repeaters. Loyal customers want to see something different from the masses.
Get your IT person to show you how to divide the world into states. Then start from scratch and make a different experience for everyone.
[PS years ago, at Yoyodyne, we had a wannabe competitor who kept stealing our ideas. We programmed the site to recognize traffic from their site and put up all sorts of fake announcements and stuff, just to throw them off. You can get really specific if you want!]
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